NZ Digital Marketing with Filament

New Zealand is a vibrant and diverse market, home to over 716,503 registered companies. Making sure your company takes advantage of the best digital marketing to reach your target audiences in New Zealand and abroad is a great way to expand your brand and be in high demand.

New Zealand’s competitive market and crowded online landscape make it difficult to stand out. So, you must tailor your digital marketing strategies to achieve your specific needs and goals.

Working with a great digital marketing agency is essential to get a competitive edge, whether your company wants to reach target audiences nationally or internationally.

Filament: The Best Digital Marketing Agency for New Zealand Businesses

At Filament, we specialise in making a tangible difference to spark your company’s B2B growth to achieve measurable business results.

Our headquarters are in Sydney and we bring extensive experience supporting businesses New Zealand-wide.

Involving the Filament marketing team with strategic digital thinking optimises your growth.

best digital marketing agency Auckland | Filament

Why Partner With Filament to Drive Digital Marketing Performance?

If you want to see your business succeed in the online world, you can count on Filament.

Strategically, we have a unique focus on results. NZ businesses can count on us to provide fresh ideas. We can also develop compelling strategies and implement dependable digital marketing solutions as your digital marketing partners. We take a proactive approach to help you achieve the results you desire for your business.

What is Digital Marketing?

Digital marketing, also known as online marketing, includes all marketing activities done online. Companies connect with current and potential customers through various online platforms like websites, email and social media.

To get the most out of your marketing campaigns, you need to utilise the right digital marketing channels that work for your business. Getting an understanding of what the right channels are is a major undertaking in and of itself.

In this article, we will review various methods for generating online leads. Every strategy is unique.

Does Digital Marketing Work for New Zealand Businesses in 2023?

Yes, digital marketing is still effective in 2023 and is highly recommended. It is a critical part of a company’s growth strategy no matter which industry you’re in.

Traditional marketing methods have many drawbacks, but online marketing has many benefits which have become increasingly important in the last few years. The ability to connect with target audiences, creating brand awareness

Next, we will look at how we can use digital marketing in 2022 to our advantage.

Our Strategic Approach to Digital Marketing for New Zealand Businesses

Working with the Filament team in New Zealand means taking a strategic approach to take advantage of the most effective online channels available to your business in your industry to achieve measurable results.

Digital strategy that delivers business outcomes, powered by insights

Our obsession with data allows us to make a difference through insights, business intelligence, and strategy. It’s for this reason that our results-driven approach aligns with your the goals of your business.

Marketing and sales funnels provide direction

We will create campaign tactics using funnels as a foundation with your input. When a customer first discovers they have a need, funnels help you structure their journey from that point onward. It includes:

  • How they learn about your products and services
  • How they transition from marketing to sales, and
  • How you nurture the potential buyer.

90-Day sprints yield compounding outcomes

Using a 90-day sprint approach can help you improve your marketing and lead generation strategies. Creating and delivering consistent campaign sprints yields ever-increasing benefits for websites. That’s because if you’re providing your customers with valuable and relevant content, you will keep generating leads over time.

Content planning ensures consistency

Choosing the ideal publishing schedule for your campaign content ensures that your communications are “always-on” and consistent. Having a plan for your content ensures that everyone on your team knows what you’re conveying.

We are more than just a third-party agency

Our entire focus is on achieving your goals, which is why we go beyond just being an order-taking agency for our clients. We get to know your business, goals, and your target audience so that we can use our expertise to provide advice, plan with you, and work together.

digital agency | Filament

What Digital Marketing Services Does a Marketing Agency Provide B2B Businesses in New Zealand?

Digital marketing companies focus on developing and delivering the right digital strategy to achieve your business objectives.

Of course, the purpose of engaging a creative digital marketing company is to develop a strategy to achieve brand expansion and ultimately business growth for their clients. That’s why our digital marketing services support you to generate demand and convert leads.

Digital Strategy

Every strategy development starts with a goal. In most cases, this goal is to get new leads, qualify them and convert them to new customers. Whether looking for a macro approach or targeting a granular audience, the digital world provides solutions to reach every demographic.

The most popular digital strategy we support businesses in New Zealand with are for bringing new products and services to market, entering new markets such as Australia or US and increasing demand for products and services.

Digital Campaigns and Content Marketing

Digital campaigns and content marketing are core to your growth strategy. Successful campaigns promote your content on digital channels. Once you’ve created your content, you need to send it to prospective leads. There are many ways to do this. Let’s start with the first one.

Email Marketing

Any successful business has a list of potential customers’ email addresses. If you don’t, we can assist you in setting one up. Once you have an email list or database, it’s time to share your content.

The best email marketing in New Zealand focuses on a specific audience that has already expressed an interest in your company’s products or services. At Filament, we excel at creating email marketing schedules with key performance indicators in mind.

Search Engine Optimisation

Search Engine Optimisation (SEO) is a tried-and-true strategy for getting in front of prospects organically through search engines like Google and attracting them to your website. Content that is developed for websites with SEO in mind will always perform the best in the long term. Web design that factors in SEO is also beneficial.

With SEO, one size does not fit all, especially when considering:

  • On-page SEO
  • Off-page SEO
  • Technical SEO
  • Local SEO, and
  • Project-based SEO services.

Building a flexible and efficient SEO strategy is best done on a case-by-case basis for our clients and their specific business objectives.

Digital Advertising

Many of your target markets are on their smartphones, tablets, and computers. With digital advertising, you can reach people in New Zealand and worldwide.

As a result, pay-per-click advertising is an excellent option for businesses that want to target specific demographics and customers.

Pay-Per-Click (PPC), social media advertising, such as LinkedIn advertising, promotion via media publications and other types of websites, and other networks are all examples of digital advertising platforms and channels. that are possible digital ad channels for our clients.

Ultimately, the goal is to increase the amount of traffic to a website with high-intent prospects or leads.

Search Engine Marketing

Another name for digital advertising is Search Engine Marketing (SEM). SEM mainly comprises Google Ads, formerly known as Google AdWords.

Search engine marketing (SEM) is a little different from SEO. When you use pay-per-click tools like Google Ads, you’re engaging in SEM. A Google Ads agency facilitates or manages pay-per-click, also known as PPC.

That way, your website will appear when someone searches for a term related to your business. You pay a variable amount when a potential customer clicks on your Google Ads. As Google Ads specialists, we devise the most effective strategy for you and your target audiences. We will continue to assist in the lead conversion process from here on out.

Web Design and Development

If you’re serious about running a successful business, you must have a high performing website. Consumers are more likely to use your service or buy from you if you have a compelling web design and development. Companies without a website find it difficult to grow in today’s world.

That’s why your website is such an important marketing investment.

A well-rounded web development, web design, landing pages and web implementation service can better serve the online customer experience and foster greater participation and brand loyalty. With strategy-led web design, your website can:

  • Boost your brand’s visibility
  • Help you rank higher in Google results
  • Increase web traffic, and
  • Generate more qualified leads.

All with the help of professional web development services.

An effective web development strategy which factors in user research and SEO for expanding your reach is to create a website and content tailored to your ideal customers.

Social Media Marketing

There’s no better way to expand your online presence than using social media marketing.

LinkedIn is an essential social media platform for generating B2B leads in NZ. The number of LinkedIn users in New Zealand is estimated at 2.5 million, with 48% of the population on the platform.

We highly recommend LinkedIn for our B2B clients.

How do New Zealand Businesses Benefit from Working With an Independent Creative Advertising Agency like Filament?

While digital advertising, SEO and marketing take place online, nothing beats local knowledge. Understanding a local audience also helps build validity and trust in the marketing strategy. Our team is always ahead of the curve with regional trends, business challenges, and opportunities.

Strategic planning objectivity

Your business can benefit from new ideas if it has access to advice from third-party partners. Companies can become echo chambers and lose touch with the mindsets of potential customers, which can have a negative impact.

Access a team of digital marketing experts

Hiring a single marketing manager limits the potential of your business. Working with a marketing agency with expertise across the entire sales cycle will address and tailor all your potential capabilities to your specific requirements.

Capacity is scalable

It’s challenging to expand your marketing efforts by increasing your marketing team and bringing on extra resources. Working with a marketing agency has many benefits, such as scaling up your business outcomes.

Reliable consistency

It’s challenging to keep up with marketing while juggling your other responsibilities. Engaging a marketing agency ensures the reliable consistency of your digital strategy’s implementation. We will keep you up to date on everything.


Using a marketing agency in New Zealand provides a higher level of accountability. Digital marketing has its own set of deliverables, actions, and goals.

With a fixed fee for services, you hold a full-service digital marketing company accountable to deliver on its promises or risk losing you as a client.

how to choose digital agency | Filament

How Do You Choose the Best Digital Marketing Agency For Your Business?

It is challenging to choose the best marketing agency in New Zealand to fulfil the marketing needs of your business. When assessing digital agencies, you need to look for specific elements to ensure you’re picking the best team to support you.

Here are some tips for features you should look for and consider while making your decision.

Outcomes focussed

Have you established the SMART goals for your sales and marketing?

The right agency will help you map out how you meet your business goals. So long as you know your desired outcomes, your marketing agency should focus on getting you there.

If you’re unsure what your desired outcomes are, your agency should help you establish what they are and project how to measure success. You should never be doing marketing for its own sake. The more focussed you are, the more successful you will become.

Proactive management

Working with an agency means you’re handing over a lot of headwork to a team of experts. Campaigns require proactive management to stay relevant and are not the type of thing you want to set and forget.

Whether with project-based or ongoing services, any marketing agency should be consistently working on expanding and adapting. Keeping an open dialogue with your sales team can deliver beneficial outcomes.

Forecasting trends in your target customers’ behaviour or coming up with better ways to qualify leads for your sales team is an excellent example of proactive management. Similarly, staying on top of the latest updates and tools available shows real expertise.

Upfront pricing and ROI discussion

Have you received a proposal from your prospective agency yet? Do the proposed fees and deliverables make sense to you? They should.

Whether you’re a business owner or leader, you will look for detail on your marketing return-on-investment (ROI).

Specificity is key to all successful marketing campaigns, and having meaningful discussions about ROI expectations in upfront pricing helps build trust between teams.

One can use several metrics to determine successful ROI from their agency. You should evaluate these pathways before engaging with a marketing agency for project based campaigns or managed services.

Before engaging with a marketing agency, you need to ensure you’re well aware of what you’re signing up for. One size does not fit all with the digital landscape.

Data-driven and transparent

Part of the ROI discussion is the use of transparent metrics. Tracking different marketing data points shows what’s working and not in your marketing strategy. A lack of transparency isn’t ideal.

Your digital marketing agency should use data to guide decision-making to be specific and trustworthy. Evidence-based decision-making is a core strength of the Filament teams.

Works as an extension of your team

Does your prospective agency fit with your corporate culture? Your existing company has a vision, and your agency needs to mesh with your internal culture.

You wouldn’t hire an internal marketing specialist if they didn’t fit in with you. The same thinking is a requirement when choosing a digital agency. Too many businesses don’t factor in cultural alignment.

Your agency’s job is to present you in the most honest way possible. Seamless integration and understanding doesn’t always come naturally, but you’ll know it when it’s there.

How Much Do Digital Marketing Agencies Cost?

No two marketing strategies are the same. Each company has a unique set of customers, managed services and the cost varies depending on your requirements.

Online advertising costs and choosing the proper channels depends on your target audience. Your budget is also important to establish ahead of time.

Your business should have complete control over what you spend. Using data-driven analytics to guide decision-making helps reduce cost through strategic action.

Are You Ready to Grow Your NZ Business With the Best Digital Marketing Agency?

Are you looking for the best creative services in New Zealand? To help you with your B2B marketing needs, we’re at your service. Get in touch today.

We can’t wait to help you as you grow your business in New Zealand and beyond!