Compelling B2B Content Marketing Agency That Drives Action
It’s one thing to publish content – it’s another to leverage content marketing that drives action.
Did you know that B2B prospects are willing to share information in exchange for webinars (79%), white papers (76%), third-party/analyst reports (66%), ebooks (63%), and case studies (57%)?
If you’re publishing valuable content without a plan for generating demand, attracting prospects and qualifying leads, that’s a missed opportunity. Conversely, if you’re not publishing valuable content, that’s also a missed opportunity.
That’s why Filament is here – to help you leverage content to build trust with your prospects and move them through the B2B buyer journey. Our award-winning team of experts takes your message beyond words, empowering your B2B technology, software, or SaaS business to reach and connect with the right decision-makers.
Impactful Content Marketing for Every Step of the B2B Buyer Journey
From content strategy to content creation and marketing implementation, our comprehensive suite of content marketing services leaves nothing to chance. Every touchpoint you have with your prospects and leads is crafted to deliver maximum impact – making the conversion process a smooth and frictionless one.
Tap into our proven track record in content marketing to experience measurable and sustainable progress for your business.
Data-Driven Content Strategy That Drives Real Results
While most businesses understand the importance of content marketing and use it in their digital marketing mix, only a few have an effective strategy (or one at all) in place. Precisely, only 40% of B2B marketers have a documented content marketing strategy, 33% have an undocumented strategy, and 27% don’t have a strategy altogether.
At Filament, content marketing strategies are what we’re all about.
We help you:
- Establish clear goals and objectives
- Craft personas to inform brand messaging
- Develop a content calendar with topics that resonate with target B2B audiences, and
- Measure performance against the set KPIs.
Award-Winning Search Intent Driven Content Strategy
Your search intent driven content strategy is designed to increase your website traffic, visibility in search engine results pages (SERPs), leads generated, conversions achieved, and more.
Search intent is the idea that readers are searching online with specific questions or are researching solutions to their pain points. How online readers phrase their queries in search engines is also known as keywords. Our content strategies factor this in to help your website be found by the right audiences important to you.
This approach is the one that won us Semrush’s Best Content Marketing Campaign in the Semrush Search Awards in 2022 and it’s the same one we bring to each of our content marketing clients.
Full-Service Content Creation Makes It Easier Than Ever
A content strategy is only as good as the extent to which it’s implemented, right? No implementation, no ROI.
That’s why we at Filament also provide end-to-end content creation services, from the research and copy/content to the design! An entirely hands-off, Done-for-You experience – all you have to do is approve the content assets.
Research
Research is the foundation of content creation. Without it, you run the risk of turning off B2B prospects with outdated or misleading information.
Our team of writers is armed with the knowledge and research tools to create highly authoritative, evergreen pieces that will stand the test of time, combined with topical and timely pieces.
Copywriting / Content Writing
If research is the foundation, then copywriting and content writing are the walls and roof. Given that 47% of B2B buyers consume 3-5 content pieces, and some cases up to 12 pieces, before engaging with a business, our content marketers make sure that every piece counts.
From a clearly defined purpose to the right mix of SEO-led content and storytelling techniques, our quality content hits the mark with every word.
Graphic Design That Wows
No one, even B2B buyers, likes to read plain text. Blocks of text are often overlooked or skipped over, but with the right visual designs complementing and even enhancing the readability of your content, they can become attention-grabbing pieces that draw prospects in and drive them towards conversion.
At Filament, we craft visuals to bring your content to life and emphasise key points. Our experienced team employs a mix of visual styles and techniques that are tailored to different content types – from infographics to social media graphics and everything in between, to accompany your copy/content.
Plus, all our designs are optimised for web and mobile, so they’ll look great regardless of where your prospects are viewing your content.
High-quality Content Types With Purpose For Your Marketing Campaigns
We offer a wide range of high-quality content types, structuring them into marketing funnels to ensure you have the right mix at each stage of your B2B buyers’ journey.
Top of Funnel Content: the Awareness Stage
- Blogs
- Webinars
- Social media posts
- Infographics
- Ads
- Podcast
Middle of Funnel Content: the Consideration Stage
- eBooks
- White papers
- Research reports
- Checklists & Templates
- Calculators
- Retargeting Ads
Bottom of Funnel Content: the Decision Stage
- Case studies
- EDMs
- Retargeting Ads
- Use cases
- Product comparisons
- Landing pages
- On-demand demos
Email Marketing That Cuts Through
In a B2B digital marketing strategy, email marketing is essential. The reason? It’s the top channel for revenue generation, according to 59% of B2B marketers! For that reason, 77% of B2B companies integrate an email marketing newsletter as part of their content marketing strategy.
At Filament, we help you build a database of engaged contacts, craft compelling emails that capture attention, automate content marketing campaigns to ensure efficiency and scalability, create segmented mailing lists for targeted messaging, and track performance with detailed analytics.
In doing so, your business stays front and centre in the minds of prospects, ready to convert when the time is right.
Efficient Marketing Implementation Delivered as a Service
We often find that the implementation and distribution of content are what stop many content efforts from seeing the light of day. We get it – the process can get overwhelming and time-consuming.
That’s why, if you want us to, we’ll take the digital marketing of your content off your hands as a managed service. We can promote content through webinars, emails, newsletters, social media, and more – all with an eye for maximising visibility and reach. Your content will be strategically distributed to make sure the right people see it at the right time.
Your content is one of your most valuable resources – don’t let it sit in a corner collecting dust! And with KPIs tracked and reported, you’ll be able to measure your ROI in new contacts (both MQLs and SQLs), leads generated, conversions achieved, and more.
Put your trust in our team – let’s create content that excites, drives results, and stands the test of time. Contact us!
The Differentiating Factors of Filament Content
Content is king, but only when it’s done right.
We develop comprehensive content strategies that take into account your digital marketing objectives, target audience, and channels of communication. We ensure each piece of content adds value to the overall strategy and helps you move towards your desired outcome. Simultaneously, it moves prospects down the sales funnel, bringing them one step closer to becoming customers.
Here’s what sets us apart from the rest.
Data-Driven
Our team uses data from market research, competitive intelligence, keyword research, and analytics to make sure the content we create is relevant, searchable, and valuable. We don’t just create content blindly – we use data and insights to drive the process.
Research-Based
We believe in going above and beyond when it comes to researching topics. We use a variety of sources, including internal, external, primary, and secondary research methods, to make sure our content is based on facts and proven findings.
Human-Centred
Contrary to popular belief, B2B doesn’t mean it’s all business. To make sure our content resonates, we focus on the people behind the brands and decisions – understanding their pain points and motivations to ensure your message is heard. We then inject personality and emotion into our content to make it more approachable and memorable.
High-Quality
We create high-value and relevant content with strong visuals, creative copywriting, and strategic layouts to create compelling pieces that draw prospects in and drive them towards conversion. And since we bring years of experience in the B2B tech world, we know what works and what doesn’t.
Results-Oriented
At Filament, we believe that content marketing isn’t a “set it and forget it” or even a “content for its own sake” process – there’s a strategy behind it, and our goal is to drive results. Every piece of content has a purpose and role in a wider campaign as part of your content strategy.
Consistent
We ensure consistency of your brand and content across all platforms, enhancing brand recognition, building trust, and providing a cohesive and impactful customer experience.
Are you ready to grow your B2B business with content marketing?
Are you looking for the best digital marketing Australia? You just found it. Filament is here to support you with your B2B marketing needs.
Content Marketing Agency Frequently Asked Questions
What is a B2B content marketing agency?
A B2B content marketing agency is one that specialises in creating content that’s tailored to the needs of B2B buyers. While B2C content is often geared towards providing value and engaging prospects, B2B content is about generating qualified leads and driving sales.
The right B2B content marketing agency will be able to help you define your goals, create a plan to achieve them, and produce the necessary assets to get there – all with an eye for maximising ROI through tracking and optimization.
A digital marketing agency team like Filament uses its knowledge and experience to offer clients comprehensive digital marketing solutions that help them achieve their business goals, packaging them in the form of digital marketing services.
What is meant by content in marketing?
Content in marketing is when businesses create and distribute content to attract, engage, and convert prospects into customers. This can include webpages, blog posts, videos, infographics, white papers, ebooks, podcasts, and more – the possibilities are endless!
Content marketing should also fit into other digital marketing tactics, such as SEO and email marketing, to maximise visibility and lead generation. At its core, content should be a win-win situation, providing value to your prospects while driving results.
What do you do in content marketing?
Generally, content marketing includes the following activities:
- Defining your target audience and goals
- Creating content marketing plans, strategies, and campaigns
- Writing content that speaks to your prospects’ pain points and addresses their needs
- Optimising content for search engine visibility (SEO)
- Promoting content through social media, email, webinars, and other channels
- Measuring performance with analytics tools and data-driven insights
- Refining content to maximise ROI
Through these activities, content marketing can help your business generate leads, sales, and brand awareness by showcasing your expertise and knowledge, positioning you as an authority in your industry, and keeping your business top of mind.
At Filament, that’s precisely what we do as a content marketing agency for B2B tech companies and vendor channel programs – putting them in the best possible position to stand out from the competition and hit their growth goals.
Integrated digital marketing services, like those offered at Filament, give you the edge by creating a cohesive strategy that is built to convert. The advantage of choosing an integrated approach is that it gives you the ability to coordinate multiple digital channels efficiently, helping you achieve greater impact with minimal investment.
What does a content strategy do?
A content strategy transforms business objectives and goals into an actionable plan that uses content as the main means of achieving those goals. Simply, it helps businesses establish what kind of content they should produce, how they should deliver it, and who they should target with it. It also includes a plan for ongoing optimisation to ensure that the content is delivering results and meeting the company’s goals.
With the right content strategy in place, businesses can ensure that their content is strategically distributed, monitored and reported on, optimised for success, and shows a positive return on investment. Otherwise, content can be created and distributed without any purpose or direction – leading to a huge waste of time, resources, and potential revenue.
What is an example of content marketing?
An example of content marketing is creating a blog post or video that speaks to your target audience’s pain points and interests. This can be done in a variety of ways, such as interviews with industry experts, storytelling around customer success stories, or offering personalised advice and recommendations.
For instance, if you’re a SaaS company offering a customer service platform, you could write a blog post about how customer service platforms solve common customer service pain points such as long wait times, hard-to-use interfaces, and lack of personalisation. You could also create a video tutorial on how to maximise the features of your platform to get the most out of it.
The goal here is to provide value to prospects while positioning your business as an authority in your industry – all through engaging content. This is the power of content marketing!
Why is content marketing important for SaaS?
Content marketing is an essential part of any SaaS business’ growth strategy. That’s because it enables you to speak directly to your target audience in a way that resonates with them – helping to shape their opinions about your business and its offerings and driving conversions along the way.
Additionally, when done right, content marketing efforts are targeted to the right prospects, which means your sales funnel pipeline will always be filled with qualified leads.
Apart from building brand authority and gaining qualified leads, content marketing is also an effective way to engage your current customers and expand their usage of your product. Through continual communication and helpful content, you can build relationships with them that will last for years.
All in all, content marketing brings in a high ROI minus the high cost – making it a no-brainer for any SaaS business looking to grow and thrive.
What are the best content writing services?
The answer to this question depends on your business needs and goals. There isn’t a “best” for everyone – but there’s a “best” for your business. At Filament, we’re the best when it comes to B2B tech content writing services.
Our experienced writers understand the nuances of tech markets and have a knack for producing compelling copy that speaks directly to your target audience. Plus, our strategy-first approach ensures that all content created is optimised for success and aligned with your business’s goals. That was even verified through Semrush’s Best Content Marketing Campaign in the Semrush Search Awards in 2022 in Sydney, Australia, that we won!
If you’re looking for an experienced content writing partner that will maximise your ROI, Filament is the ideal choice. Get in touch with us today to see how we can help you reach success through content marketing.
How much should I pay for content marketing?
As with many services, the cost varies based on the scope and complexity of your needs. Accordingly, the range can be quite broad, extending between $3,500-$50,000+ per month, depending on the number of pieces produced and the level of support needed.
Ultimately, when it comes to pricing for content marketing services, you get what you pay for. Investing in quality content from an experienced marketing agency will always yield superior results than opting for lower-quality, generic content from a less-experienced writer.
When comparing content marketing agencies, make sure to ask for examples of their past work.
At Filament, we offer a range of pricing options so you can get the exact services that are right for your business and stay within your budget. You can always contact us to get a quote tailored to your specific needs.
