LinkedIn Advertising Agency
What is it that you need most from your digital marketing efforts? For most businesses, the answer is qualified leads for sales teams to nurture and convert.
To achieve this, though, you need to reach net new audiences. But attracting organic prospects with SEO has a medium-term to long-term time to impact. You also need to be able to reach prospects in the short-term as well.
That’s where LinkedIn ads come in! Did you know that 4 out of 5 people on LinkedIn drive business decisions? To put this into perspective, LinkedIn currently houses more than 900 million active users, and the platform continues to grow rapidly. So when you think of how many of those are potential customers or partners, you can see the power of LinkedIn ads.
Reach and Convert Your Ideal Clients on LinkedIn
There’s a reason that more than 80% of B2B marketers use LinkedIn ads, and that reason is that 40% of them find it to be the most effective out of all possible platforms for driving high-quality leads from their campaigns!
Here at Filament, our approach ensures your content reaches and nurtures the right audiences for the right investment with our highly targeted LinkedIn ad campaigns. With our extensive B2B tech marketing knowledge, we empower your business to drive velocity and generate demand like never before.
Data-Driven, Predictive B2B Demand Generation
At Filament, we believe in data-driven, predictive demand generation. Actually, we take that back. We don’t just believe in a data-first approach — we live by it.
That means that with every LinkedIn ad campaign we put together for you, we go through a pre-launch process that’s all about submerging ourselves in the data to get an understanding of the audience you want to target and how we can best position your product or service for them.
In other words, we hate wasting time on LinkedIn advertising campaigns that are doomed from the start — we focus on creating the ones with a high chance of generating the best return on investments. And the best way we know how to do that is by basing every decision we make on a solid foundation that’s rooted in data.
So when you choose us as your LinkedIn ad agency, rest assured that “winging it” isn’t a part of our process!
Custom-Tailored Strategies That Drive (And Maintain) Results
Because our LinkedIn campaigns are all rooted in the data you provide us, we never have two LinkedIn marketing strategies that look the same. To see the best results from your campaigns, we take a custom-tailored approach that’s made just for your business goals, target audience, and budget.
Once the strategy is in place, and the LinkedIn campaign is live, we stay with it every step of the way — ensuring that all campaigns are consistently optimised to bring you even more leads. Our goal isn’t only to drive results but to maintain them as well, so you can enjoy a steady stream of high-quality leads – not a one-off spike. Try us out!
Optimisation for Maximum Returns on Investment (ROI)
Our process never stops at launch — our social media marketing team is obsessed with optimisation! That’s why we always take a long-term approach to success, making sure that all campaigns are running at peak performance and that your budget has the best return on investment (ROI).
During this phase, we maximise on every opportunity that comes along while minimising budget waste. In other words, what works is continuously tested and expanded upon, and what doesn’t is scrapped!
Ads that Capture Attention and Convert at Every Stage of the Buyer’s Journey
B2B buyer journeys are more complex than ever, but at Filament, we’ve seen it all — so we know precisely how to tailor our campaigns for each stage of the buyer’s journey.
Forget about generic ads that are meant to “fit all” because with us, a lead who’s in the awareness stage receives content that’s specifically catered to them, and a lead who’s in the decision-making stage gets something entirely different.
We move leads further down the funnel with precision, and with LinkedIn’s sophisticated targeting capabilities, we employ advanced analytics and segmentation strategies that ensure the target audience you want is exactly who sees your ads. Gone are the days of guesswork with our LinkedIn marketing agency!
The result? Ads that capture attention and convert at every step of the way. Are you in?
Hands-Off, Done For You Campaign Executions
We’ve heard many stories of agencies requiring their clients to be involved in every step of the process. Not us — we take pride in managing campaigns from A to Z, leaving no stone unturned and keeping you updated with progress reports along the way.
Our team is knowledgeable, responsive, and, most importantly, very hands-on. That means that you can rest assured that campaigns are being tracked and tweaked to ensure maximum performance – without having to micromanage us!
Sure, we’ll consult you when we need additional input, but besides that, our team handles the rest — from data collection to text ads’ copywriting and optimisation. Mental peace of mind for your LinkedIn paid advertising investment is waiting for you!
Comprehensive Analytics and Easy To Understand Reporting
No marketing campaign is complete without the analytics to back it up! We use a comprehensive suite of metrics, tracking tools, and analytics software to measure all aspects of our campaigns — from impressions to clicks-to-conversion rates.
We also track attribution models such as first touch, last touch, linear, and time decay so that we can identify which touch points are contributing to your success and where improvements can be made. This allows us to constantly tweak campaigns for maximum returns on investment (ROI).
Again, at Filament, data is the centre of everything we do – it’s our foundation for making intelligent decisions and ensuring lasting results.
And if you’re a business leader that doesn’t have a marketing background, don’t worry — your campaign manager makes sense of it all and presents the numbers in a way that enables you to clearly understand our LinkedIn marketing strategy and track progress. We won’t leave you in the dark!
Deep Audience Targeting on LinkedIn
It’s one thing to get clicks on your ads — it’s another to make sure those clicks come from real customers interested in your product or service. We achieve this by leveraging LinkedIn’s extensive targeting tools and audience segmentation algorithms, so you can rest assured that all campaigns are laser-focused on the right people.
When we say that, we don’t just mean the job title and industry. We also mean demographic factors, behaviours, interests, and even more granular data points that help us get your message in front of leads who are likely to convert. In today’s noisy digital landscape, this is a game-changer. The businesses that know their audiences like the back of their hand will always come out on top!
That’s why we invest all the time and effort necessary to know your target buyers inside and out. We do the research, analyse the data, and then use that knowledge to create campaigns that speak directly to them — every single time.
Ultimately, we want to get your message in front of an audience that’s ready to take action — and with our deep targeting capabilities, that’s exactly what happens.
B2B Tech Niche Expertise = Quality Creatives, High Impact Ads, Low-Cost Placements
Working with an experienced LinkedIn advertising agency does make a difference — and that’s what you get with us. We could’ve easily gone the generalist route of targeting all active businesses on LinkedIn, but that wouldn’t have given us the competitive edge we need to provide you with top-notch results.
Instead, we use our expertise and insider knowledge of the B2B tech world to give you a shortcut to success. We know the types of creatives that resonate with tech buyers, the ad formats that tend to perform better in certain situations, and the channels to leverage for cost-effective placements.
It’s our expertise that drives down costs while maximising ROI – something we take great pride in!
And the best part? We do it all for you – you won’t have to go search for graphic designers, writers, or media buyers yourself. We have it all under one roof and ready to go!
Why B2B Tech Companies Trust Filament with LinkedIn Advertising
Why would you choose Filament over other agencies for your LinkedIn ad campaigns? We’re glad you asked.
We Specialise in B2B Tech
B2B tech is our bread and butter! We understand the nuances of your target markets, the languages they speak, and the pain points they often encounter. We know how to create campaigns that hit home and encourage conversions from people who are genuinely interested in what your business has to offer.
This isn’t some generic talk – we’ve been awarded for our work by Semrush!
Data-Driven Strategies = Lasting Results
At Filament, data is at the core of everything we do — and it’s all about making smarter decisions for your campaigns. While many agencies rely on hunches and gut feelings, we use detailed analytics to identify opportunities and make sure your campaigns are running optimally.
That’s why you can count on us for lasting results — not just a quick boost in traffic that vanishes the second you stop investing. Our strategies are designed with the long term in mind!
All-In-One LinkedIn Marketing Service
You get it all with Filament — creative design, copywriting, media buying, ad optimisations, and more. We’re a one-stop shop for your LinkedIn advertising needs – so you can focus on what you do best while leaving the marketing to us! With our full-service approach, there’s no need to waste time and money looking for individual vendors since we have it all covered.
A Partner In Your Success
When you choose Filament as your LinkedIn Ads partner, you get more than just a team of experienced digital marketers. You get a passionate group of problem-solvers who are committed to your success and driven by the results we produce for our clients!
We form close partnerships with each individual client and work hard to ensure their success. We’re in this together and excited to take your business to the next level! Let’s do this.
Are you ready to grow your B2B business with LinkedIn advertising?
Are you looking for the best digital marketing Australia? You just found it. Filament is here to support you with your B2B marketing needs.
LinkedIn Advertising Agency Frequently Asked Questions
What are LinkedIn ads?
LinkedIn Ads are advertisements that appear on LinkedIn’s social media platform, which is designed for business networking and marketing.
Ads can be targeted to specific audiences, such as job titles or industries, and can be used to build leads, create brand awareness, or promote content. This marketing tool offered by LinkedIn is a paid form of advertising and is mostly used by B2B businesses.
The right B2B content marketing agency will be able to help you define your goals, create a plan to achieve them, and produce the necessary assets to get there – all with an eye for maximising ROI through tracking and optimization.
A digital marketing agency team like Filament uses its knowledge and experience to offer clients comprehensive digital marketing solutions that help them achieve their business goals, packaging them in the form of digital marketing services.
What is a LinkedIn marketing campaign?
A LinkedIn marketing campaign is a promotional strategy designed to achieve specific goals through the use of LinkedIn Ads. It typically involves creating ads, targeting audiences, and optimising campaigns for maximum performance. A successful marketing campaign run on LinkedIn can help build brand awareness, generate leads, increase website traffic, and more.
Where do LinkedIn ads appear?
LinkedIn ads can appear in different places on the LinkedIn platform depending on the type of ad. Some of them are displayed as sponsored stories in a user’s newsfeed, while others appear as ads next to relevant content or in the sidebar.
Other common placements include sponsored messages in users’ inboxes, company pages, and LinkedIn groups.
What are the different types of LinkedIn ads?
There are 4 types of ads that you can use on the LinkedIn platform: sponsored content, sponsored messaging, lead gen forms, and text and dynamic ads. Below is a description of each one:
- Sponsored content: Sponsored content appears mainly in the LinkedIn feed, and it can take different forms, including single image ads, video ads, carousel ads, event ads, or document ads. The benefit of this type is that it can be tailored to different audiences and incorporated into native content. Plus, the news feed is the most popular area of the platform, which means more visibility for your brand.
- Sponsored messaging: Sponsored messaging is a form of direct message advertising through LinkedIn messaging where messages are sent directly to the user’s inbox. This type of ad is great for building relationships, engaging with customers, and providing personalised experiences. There are two types of sponsored messages: conversation ads (more interactive) and message ads.
- Lead gen forms: LinkedIn’s Lead Gen Forms allow you to collect contact details from potential customers with just one click. The form appears in either sponsored content or a text and dynamic ad and can be filled out without the user ever leaving the platform.
- Text and dynamic ads: Text and dynamic ads are a great way to get your message out quickly and effectively. They consist of one image or video, some text, and a headline. These types of ads appear in the sidebar of LinkedIn and can be targeted according to job titles, industries, or other demographics. Depending on your LinkedIn advertising campaign objectives, they can be text ads, spotlight ads, or follower ads.
What are the benefits of LinkedIn ads?
LinkedIn offers a range of benefits for businesses looking to advertise on its platform.
Firstly, LinkedIn has a professional audience that’s highly engaged and ready to engage with ads. The keyword here is professional, which differentiates LinkedIn from other social media platforms (it’s the world’s largest professional network). As a result, LinkedIn Ads have a greater chance of success, especially if you’re in the B2B space.
LinkedIn also offers advanced targeting capabilities, allowing you to select your audience according to job titles, industries, or demographic information. This means you can ensure your ads reach the right people with the right message. From skill to education level, LinkedIn Ads can be tailored to your specific target audience.
Another benefit is the diversity in ad types. You can choose from sponsored stories, sponsored messages, lead generation forms and text/dynamic ads. This gives you more flexibility when creating your campaigns.
Finally, LinkedIn Ads have a high potential to convert. In fact, the average conversion rate from LinkedIn Ads is 6.1%, which is quite high!
What is the average conversion rate for LinkedIn ads?
The average conversion rates for LinkedIn Ads vary depending on the type of ad.
That said, the conversion rate of your ad can be affected by several factors, such as targeting, creative, and budget.
To get the most out of your campaigns, it’s important to understand who your target audience is and design ads that will resonate with them. Additionally, having a realistic budget and clear objectives in mind will help you drive higher ROI from your campaigns.
What types of businesses are suitable for LinkedIn ads?
LinkedIn Ads are particularly well-suited for B2B businesses. Businesses in the financial, technology, healthcare, education and consulting industries are some of the most common users of LinkedIn Ads.
This is because the actual targeting options are very specific to the platform, which is a professional. For example, you can target people by job title and industry, making it a great way to directly reach decision-makers and C-level executives.
How can I start running LinkedIn ads?
Getting started with LinkedIn Ads is relatively easy. First, you’ll need to create a campaign and define your objectives, budget, and target audience. Once these are set, you can start creating your ads. You’ll have several options when it comes to the ad format, such as sponsored stories, conversation ads, message ads, lead gen forms, text/dynamic ads, and more.
Once your ad is ready to go, all that’s left is to measure the results and make any adjustments as needed. LinkedIn Ads has a range of analytics tools that can help you track and optimise your campaigns for success.
How much does it cost to advertise on LinkedIn?
The cost of LinkedIn Ads depends on several factors, such as budget, objectives, and target audience. Generally speaking, you can expect to pay anything from $5 – $20 per click or up to $3 per thousand impressions.
It’s important to remember that the cost-per-click (CPC) or cost-per-thousand-impressions (CPM) are just starting points and can change depending on your targeting and goals. Your budget should also be based on the expected return from each ad, so make sure to track the performance of your campaigns and adjust accordingly.
A LinkedIn marketing agency will help you set the right budget to reach your goals. Don’t forget there will be campaign set up, creative development and ad campaign management costs as well.
Contact us to get a quote based on your goals and budget.
What services does a LinkedIn advertising agency offer?
A LinkedIn ads agency can help you manage, optimise, and maximise the performance of your campaigns. They usually offer a variety of social media marketing services such as setting up campaigns, designing ad creatives, audience targeting, media buying and marketing budget optimisation.
Additionally, they also provide data-driven insights to help you make informed decisions about your campaigns. Finally, they can help you craft compelling messages that will resonate with your target audience and drive higher ROI from your ads. That’s what we do at Filament, and we’d love you to be our next success story. Let’s talk!
What are the benefits of working with a LinkedIn advertising agency?
Working with a LinkedIn advertising agency provides many benefits, including access to their expertise, experience and tools to ensure the success of your campaigns.
For instance, if you’re unfamiliar with the platform, an agency that specialises in LinkedIn marketing can help you understand how to use it effectively. They’ll also be able to provide valuable insights into audience targeting and budget optimisation that could drastically improve your LinkedIn marketing campaigns.
This could be the difference between reaching your LinkedIn marketing goals or not! At Filament, our team of experts can help you create, optimise and manage your LinkedIn Ads campaigns to drive the results you need.
Get in touch with us today to learn more and get started with your marketing objectives!
