About Us, the Digital Marketing Agency in Sydney
Filament is a digital marketing and advertising agency specialising in making a measurable impact for scaling B2B tech brands and vendor channel programs.
Whether it’s hardware, software or cloud solutions, we make it easier to take new products and services to market, enter new markets and expand your reach with content marketing, search engine optimisation, digital advertising, web designs and development. We’re deeply committed to partner ecosystems.
We embrace the challenges that channel-first businesses face, we understand the complexities, and bring a single minded-focus to making your partnerships your source of greatest strength. We work with organisations across APAC, SE Asia and US, and engage with business leaders to help them attract new prospects, generate demand, nurture leads, and win new customers.
We acknowledge Aboriginal and Torres Strait Islander peoples as the traditional custodians of our land – Australia. We acknowledge the Cammeraygal People as the traditional custodians of this place we now call North Sydney and pay our respects to Elders past and present.
We’re high energy.
Behaviour: Be ready to embrace opportunity.
We live for achievement. For us, unlocking potential in the businesses of our clients sets our hearts racing, whether it’s solving complex problems or helping them engage with possibility. We’re always ready to collaborate and support.
Behaviour: Question. Adapt. Refine.
We believe successful marketing should be systematic. Audiences, attention and touchpoints are becoming ever-fragmented. We want to bring order, clarity and efficiency for business leaders by creating robust, adaptable solutions.
Behaviour: Direct attention where it matters.
We’re sharp. Working at the intersection of organisational strategy, marketing strategy and sales strategy, we take a whole of customer value approach, and use it to generate measurable outcomes. We focus on what matters.
Behaviour: Don’t hold back.
Stride fearlessly. The future is exciting. Yes, the unknown can be unnerving, but by seeing change as opportunity, and committing to bold objectives, we don’t just improve what’s gone before, we transform it.
Co-founder & Managing Director
Jeremy brings nearly a decade of agency leadership working with global tech brands and their partners, including VMware, Veeam, Google, Microsoft, Cisco, NetApp and many others. Jeremy’s favourite pastime is trail running.
Co-Founder & Commercial Director
Nick’s extensive B2B tech leadership background includes appointments as Managing Director, MENA at Blackberry, Vice President of Marketing at Norwood Systems and Director of Sales at Intuit. Nick’s favourite pastime is tennis.
Luke has over 16 years of experience blending strong financial leadership and management skills with commercial and strategic oversight, while leading compliance and governance programs as both an executive, and board member. Luke’s favourite pastime is cricket.
Our B2B tech expertise drives velocity
We have an in-depth understanding of tech ecosystems, which means we’re able to collaborate faster and more efficiently with you to articulate data-driven strategy and drive velocity to your demand gen programs.
Access a team of digital marketing experts
Hiring a single marketing manager for your company limits your potential. Working with an agency like Filament that understands your full sales lifecycle will ensure your support is structured to align with your needs.
Capacity is scalable
It can be challenging to scale up your marketing efforts by expanding your marketing team and hiring multiple resources. Working with Filament helps you scale as you need. We can help your business adapt and ramp up more quickly without the footprint.
Always on and reliable consistency
You’re already managing the day-to-day while also overcoming unforeseen challenges. Expanding your digital marketing while managing everything else can be tough. Engaging with Filament ensures your marketing expands and is always on with reliable consistency.
Unlock more MDF opportunities from your vendors
Filament has extensive experience supporting vendors and partners with MDF. We can help you access more MDF opportunities from your vendor partners in order to increase brand awareness, generate more demand and qualify more leads to nurture.
Continuous improvement delivers optimal results
We help you monitor and gain insights of your digital marketing, enabling us to make data-driven adjustments as needed to achieve the best possible results. This continuously improves the efficiency and effectiveness of your campaigns.