Digital Marketing Australia
Australia has over 2,204,000 actively trading businesses making it a vibrant economy. If you want to grow your business, you need the best Sydney digital marketing services.
Whether you’re a Australian business looking to expand in your metro area or within your state, or a business looking to reach customers across Australia or even internationally, you need to partner with a top-notch digital marketing agency.
Based on the needs and goals of each business, we can tailor a company’s digital marketing strategy to fit its needs.
Table of Contents
- Filament: the best agency for digital marketing Australia
- Why choose Filament for digital marketing services in Australia?
- What is digital marketing?
- Does digital marketing work in 2022?
- Our strategic approach to digital marketing Australia
- What does an Australian digital marketing company do?
- What are the benefits of working with a digital marketing agency?
- How do you choose the best Australia digital marketing agency?
- How much do digital marketing agencies cost?
- Ready to grow your business with the best digital marketing agency?
Filament: The best agency for digital marketing Australia
At Filament, we focus on making a measurable impact to help your business grow and achieve tangible results.
Our headquarters are in Sydney, but we have a global reach. We help companies in Australia, New Zealand, South East Asia, the United States, and more with their digital performance.
By partnering with the Filament team, we can serve as your go-to strategic partner for leveraging strategies to achieve exceptional growth. Whether it’s business objectives, revenue targets or simply more website visitors, we’re there for you.
Why Choose Filament for Digital Marketing Services in Australia?
As a digital marketing agency, our goal is to help our clients succeed in the digital world. Filament provides the best value for your money.
Our strategic approach is unique because it emphasises the result rather than the process. Our Australian HQ is in Sydney, so we’ve got a personal connection to the area.
New ideas, compelling strategies and reliable services are part of our digital marketing partnership with Australian businesses or those looking to enter the Australian market.
We take a proactive approach to help you achieve the results you desire for your business.
What is Digital Marketing?
Digital marketing attracts, qualifies, and converts prospective leads through targeted online activities. There are vastly different strategies to generate leads online, which we will dig into in this article.
No two strategies are the same. Targeting the right customers with digital marketing to drive the right website traffic of leads to qualify with the right marketing budget can be challenging. Your strategy needs to hit many digital marketing channels to garner the best return.
Does Digital Marketing Work in 2023?
Yes, digital marketing works in 2023. It’s one of the most significant parts of driving growth for businesses.
Online marketing offers far more benefits than traditional marketing methods. There is so much more value to be leveraged than simply having a digital presence. The online landscape represents a significant advantage for those businesses who take a strategic approach to digital.
In the next part of this post, we will explore many of the different ways we make digital marketing work in 2023.
Our Strategic Approach to Digital Marketing Australia
Working with the Filament team means taking a strategic approach to the online channels available to your business.
To help you achieve long-term success for your brand, working with a dedicated account manager and going through our customer discovery process will ensure that we help you achieve your business goals most efficiently and effectively.
Digital marketing strategies that focus on results powered by insight
We obsess over data and analytics to impact insights, business intelligence and strategy. That’s why our results-focused approach aligns with your company goals.
Marketing and sales funnels deliver focus
We will use funnels to build our campaign strategies with you. Funnels can help you structure your customers’ journey from the moment they realise they need your product to where a sales team sees the need to nurture them.
90-day sprints deliver compounding results
A 90-day sprint approach to marketing and lead generation is highly effective. Efforts that you repeat over and over have a cumulative effect. That is because you’re still generating leads by providing your customers with valuable and relevant content.
Content planning delivers consistency
Identifying the right rhythm for publishing your digital marketing campaign content ensures your communications are ‘always on’ and consistent. A content schedule also ensures your teams are aware of your messaging.
We’re so much more than just an extension to your team
Our entire focus is on achieving your business objectives, which is why we go above and beyond. With our proven track record, we go to great lengths to learn about your business, digital channels strategy, and target customers so that we can help you plan, strategise, and collaborate with you. So whether it’s an SEO strategy, social media campaign or competitor analysis, we’ve got you covered.
What Does an Australian Digital Marketing Company Do?
An Australian digital marketing company focuses on developing and then implementing a digital strategy to help you achieve your business goals.
The best digital marketing companies in Australia like Filament should provide their clients with impactful online marketing services.
Digital marketing strategy
The most effective digital marketing strategy starts with a goal. In most cases, this goal is to get and convert new leads. Whether looking for a macro approach or targeting a granular audience, the digital marketing campaign provides solutions to reach every demographic.
Digital marketing strategies that we often help Australian businesses with include:
- Market entry strategies for new products and services
- Taking existing products and services into new markets, verticals, or niches through new market entry strategies
- Expanding the reach of marketing strategies to increase brand awareness, generate demand for products and services and leads
Digital campaigns and content marketing
- Social media platforms
- Search engine results
- Emails, and
- Paid digital advertising.
Once you’ve created your content, you need to send it to prospective leads. There are many ways to do this. Let’s start with the first one.
Any successful business has an existing database of email addresses of leads. If you don’t, we can help you set one. Once you have your email list or database, it’s time to share your content.
Using the most effective email marketing techniques, you can reach out to customers who have already shown an interest in the business. At Filament, we excel at creating email marketing timetables that incorporate key performance indicators.
Search Engine Optimisation
Search engine optimisation (SEO) is a tried and true method of reaching and attracting the right target audience to generate leads organically. When you create content based on keyword research, linking back to existing web pages or digital domains helps grow your online presence, improve your standings in search rankings and drive the right website traffic without paying for clicks.
The right SEO agency can clarify your website’s current performance and identify opportunities to take advantage of. One size does not fit all with SEO, especially when considering the different types of SEO services which can include:
- Local SEO
- Off-page or offsite SEO
- Technical SEO
- On-page or onsite SEO.
Your target market uses their mobile devices and desktop computers all the time. Paid advertising channels make it easy for your company to reach target market no matter where they are. It doesn’t matter if your target is a metro area, a state, Australia as a whole, or even another country or region.
The flexibility in reaching target demographics is the best thing about this type of advertising, also known as pay per click advertising.
Optimising your ad campaign’s conversion rate and attracting more customers who fit your target buyer personas to your website are both essential.
There are many types of paid advertising platforms and channels such as:
- Pay-per-click (PPC)
- Paid search
- Social media advertising
The purpose is to drive website traffic.
Search Engine Marketing
Search Engine Marketing (SEM) is another term for digital advertising and refers to Google Ads, formerly known as Google AdWords.
SEM is a little different from SEO. With SEM, you use tools like Google Ads on a pay-per-click basis. It is sometimes called pay per click advertising (PPC), and Google Ads Agency manages it.
How does it work?
So, when people search online for a term related to your online businesses, your website will appear. You pay for the search engine when a potential lead clicks on your Google Ads.
As the best digital marketing agency, we work with you to find the best possible solution for your business and target audience. We will continue to assist with the lead conversion process from here.
Web design and development
Your business doesn’t exist unless you have a website. A compelling website validates consumer interest and builds trust in using your service or buying from your business. Companies without a website struggle to get any growth in the modern world.
A digital agency with comprehensive web design services, web development, and implementation can align with an online customer journey and increase organic traffic engagement for you. Your new website can:
- Create brand visibility
- Reach the right audience in search results on Google, and
- Generate better quality leads.
Web design and content focused on your target customers are great ways to increase your reach.
Social Media Marketing
Social media marketing can help you reach your buyer persona and increase your digital footprint. The right social media marketing agency will help you decide on which social media platform that will generate the best return for your efforts and investment.
LinkedIn is an essential social media platform for generating B2B leads in Australia. The number of monthly active users on LinkedIn in Australia was 6.5 million in 2020.
It was also rated one of the largest B2B platforms in the same year, despite not being mainstream social media. According to LinkedIn, upwards of 73 per cent of Australian businesses use LinkedIn for networking.
What are the benefits of working with a digital marketing agency?
It’s impossible to compete with local knowledge in digital advertising and marketing. For this reason, no remote staff can match our in-depth knowledge of the local firms.
Understanding a local audience also helps in the credibility and trustworthiness of a company’s digital marketing plan. We are continually on top of the latest trends, challenges, and opportunities in the local area.
Strategic planning objectivity
Your company can benefit from new perspectives by consulting with experienced team of advisors. Companies can sometimes become echo chambers, losing touch with the views of potential customers.
Access a team of digital marketing experts
A single marketing manager can limit your company’s potential. Having only one person in charge means that only one individual’s strength focuses on a small area.
So, working with a company that understands the complete sales cycle will help you get the most out of your marketing investment.
Capacity is scalable
It’s challenging to expand your marketing team and hire extra employees to scale your inbound marketing activities. However, working with an agency allows you to scale your business online fast.
To grow your business, you need more than one person to handle the marketing. With the support of a third-party marketing company like Filament, we can help your business adapt and ramp until you are ready to expand the staff internally.
You are already running a firm, which means you have to deal with the day-to-day operations and emergencies. It’s tough to keep track of marketing while juggling your other responsibilities.
By working with Filament, we will implement your digital strategy in a consistent and ethical way. We will keep you up to date on all critical dates and deadlines.
Using a digital agency for your marketing in Sydney means far greater accountability. Digital marketing includes a specific set of deliverables, actions, and desired outcomes.
When you engage a full-service digital agency on a fixed fee-for-service, they’re accountable for delivering or risk losing you as a client.
How do you choose the best Australian digital marketing agency?
Choosing the right marketing agency can be a challenging task. Choosing the best digital marketing agency in Australia is a complex process that requires the careful consideration of several factors.
Here are a few things to keep in mind when deciding:
Have you established the SMART goals for your sales and marketing?
The right agency will help you map out how to meet your goals. So long as you know your desired outcomes, your digital marketing agency should explicitly focus on getting you there.
If you’re unsure what your desired outcomes are, your agency should help you establish what they are and how to measure success. You should never do marketing for its own sake. The more focussed you are, the more successful you will become.
Working with an agency means you’re handing over a lot of headwork to a team of experts. Campaigns require proactive management to stay relevant and are not the type of thing you want to set and forget. That isn’t the right approach.
Any digital agency should be consistently working on expanding and adapting. Keeping an open dialogue with your sales team can deliver beneficial outcomes.
Forecasting trends in your target customers’ behaviour or coming up with better ways to qualify leads for your sales team is an excellent example of proactive management. Similarly, staying on top of the latest updates and tools available shows real expertise.
Upfront pricing and ROI discussion
Have you received a proposal from your prospective agency yet? Do the proposed fees and deliverables make sense to you? They should.
Whether you’re a business owner or managing director, you will be looking for detail on your marketing return-on-investment (ROI).
Specificity is critical to all successful digital marketing campaigns, and having meaningful discussions about ROI expectations in upfront pricing helps build trust between teams.
Digital marketers can use several metrics to determine successful ROI from their marketing agencies in Australia. They should determine these pathways before engaging with other digital marketing agencies.
Before engaging with a digital marketing agency, you need to ensure you know what you’re signing up for. One size does not fit all in the online world.
Data-driven and transparent
Part of the ROI discussion is the use of transparent metrics. Tracking different marketing data points shows what’s working in your marketing strategy. A lack of transparency is not ideal.
To be specific and trustworthy, your digital marketing agency should use data to guide decision making. Evidence-based decision making is a core strength of the Filament teams.
We provide detailed reports and insights to ensure transparency throughout our process. The data shown in these reports helps you understand your growth.
Integrates perfectly into your team
Does your prospective agency fit with your corporate culture? Your existing company has a vision, and your agency needs to mesh with your internal vibe.
You wouldn’t hire an internal marketing specialist if they didn’t fit in with you. The same thinking is a requirement when choosing a digital marketing company.
Communication structures are a great way to tell if you’ve made the right decision. The best digital marketing agencies will want to know more about your company as possible. Generating vision is a collaborative effort.
Try to provide as much information as possible. A strong focus on successful outcomes comes from developing a deep understanding of your organisation. Your digital marketing team also needs to know your customers as you do.
Your agency’s job is to present you in the most honest way possible. Seamless integration doesn’t always come naturally, but you will know it when it’s there.
How much do digital marketing agencies cost?
No two marketing strategies are the same. All digital agencies have unique set of goals for customers, and the cost varies depending on their requirements.
Online advertising costs by the channel. Choosing the proper channels depends on your target audience. Your budget is also important to establish ahead of time.
Your business should have complete control over what you spend. Using data-driven analytics to guide decision-making helps reduce cost through strategic action.