Digital Marketing Services That Drive B2B Revenue
You’re crystal clear on what you need: generate more demand, qualify and convert more leads, and increased ROI. Digital marketing is the answer, but the buyer’s journey for B2B tech brands can be incredibly complex.
That’s why you need a specialised team with deep, first-hand experience of the B2B customer journey for tech brands.
That’s us: Filament.
Our digital marketing services drive velocity and scale
We’re here to help you get the results you need, too – from initial contact to loyalty, every step of the way.
With our help, your sales funnel will be optimally transformed to drive maximum ROI. With our guidance, you’ll increase your customer base (and their lifetime value). And with our expertise, you can finally unlock the potential of digital marketing in B2B tech – because it’s time for you to level up.
B2B Content Marketing
CMOs at the largest technology companies know it, and so do we: content marketing should be a core competency for any B2B tech brand. That’s why over 69% of B2B organisations use content marketing, and you should, too.
At Filament, we follow a comprehensive data-driven approach to content marketing to provide you with a strategy that factors in every step of the buyer journey. We put you in front of decision-makers at every touchpoint – from initial introduction and consideration to closure and loyalty – by deeply understanding them and then creating compelling content that stands out at precisely the right time.
Rather than pushing sales messages, we create content that speaks to the pain points your prospects experience and shows them how you’re uniquely positioned to help. Forget boilerplate copy – we craft compelling stories that draw people in and drive conversions.
From bite-sized content to authoritative thought leadership pieces and beyond, our team of content marketing experts will help you chart a course to success, so you can make the most out of every piece created.
Search Engine Optimisation (SEO)
With 68% of online experiences beginning with a search engine, it’s critical for tech brands to get their content in front of B2B prospects through high search engine rankings. That’s why we don’t just create content; we optimise it for search, too, along with your website and other digital properties.
At Filament, we have years of SEO experience, from managing digital marketing campaigns for some of the world’s largest tech brands to helping smaller firms reap the rewards of optimising their organic search visibility. We understand how search engines work and are experts in data-driven, keyword-focused strategies – without compromising on quality.
With the changing landscape of SEO, your tech brand can’t afford to be left behind. With Filament in your corner, you won’t be. We’ll empower you to capitalise on the potential of organic search so your business can break through the noise and show up whenever your B2B leads are looking for solutions.
A search-savvy strategy built on keyword research can mean the difference between getting lost in the crowd and standing out – it’s time to make your mark and earn your place at the top of search engine results pages (SERPs)!
Generating demand requires gaining more exposure with the right audiences. How do you reach these new audiences?
With 80% of LinkedIn users driving business decisions and representing potential customers or partners, reach them with LinkedIn ads makes sense. But B2B buyer journeys are more complex than ever, which is why you need tailored campaigns for each stage of the buyer’s journey.
At Filament, we live by data-driven, predictive demand generation. We’re here to help you tap into that unmatched reach potential through our highly targeted LinkedIn ad campaigns.
With our extensive B2B tech marketing knowledge that spans multiple digital channels, we empower your business to drive velocity and generate leads like never before.
That means that with every LinkedIn ad campaign we put together for you, we go through a pre-launch process that’s all about submerging ourselves in the data to get an understanding of the audience you want to target and how we can best position your product or service for them.
Website Design and Development
Your website can either work for you or against you – and first impressions really do count. 70% of business buyers directly visit a company’s website before making their purchase decision – imagine the power of having a fully optimised, user-friendly website that clearly articulates your unique brand and value proposition.
We believe in the power of websites to do more than look good; they are a critical part of your sales process and help you capture leads and convert them into customers. We think of websites as 24/7 salespeople who never take sick days.
At Filament, we can build you an innovative, on-brand site underpinned by the latest conversion-focused strategies. Expect a website that combines user experience (UX) principles, intuitive navigation, SEO best practices, mobile-first designs, and Google-friendly copywriting. Visual appeal is a given, of course!
The result? A website that works hard for you, rounds out your digital marketing strategy, and converts B2B leads in droves – by bringing in organic traffic 24/7.
B2B Social Media Marketing
Not too long ago, there was a misconception that B2B companies didn’t need to invest in social media marketing because B2B customers weren’t on those platforms.
Now, with over 4.6 billion people active on social networks, it’s become clear that it’s a digital marketing tool no tech company can ignore. In fact, 95% of B2B marketing professionals now use social media platforms as part of their digital marketing strategy.
It doesn’t stop there – 84% of B2B executives use social media to research new products and services before they make a purchase. It’s clear: B2B brands need to have an active presence on social media if they want to be seen, heard, and chosen.
At Filament, knowing where your B2B leads hang out online is just the beginning. We help you develop and implement a comprehensive social media strategy that meets their needs, educates them on your brand and solutions, and builds relationships with key decision-makers – all while measuring ROI every step of the way.
Awareness, credibility, trust – our digital marketing agency will make sure you have it all covered.
Let’s create a strategy with an eye on the future and a focus on results.
B2B Tech Marketing Agency Frequently Asked Questions
What are digital marketing services?
Digital marketing (also known as online marketing) involves a range of marketing strategies and tactics to attract and engage customers online. These include SEO, content marketing, web design and development, social media promotion, email marketing, digital advertising, and more.
A digital marketing agency team like Filament uses its knowledge and experience to offer clients comprehensive digital marketing solutions that help them achieve their business goals, packaging them in the form of digital marketing services.
What are examples of digital marketing?
There are many examples of digital marketing. Here are some popular ones:
- Search Engine Optimisation (SEO): Optimizing content and website structure to appear higher in organic search engine results pages.
- Content Marketing: Creating and sharing content to drive engagement, brand awareness, and website traffic. The content typically aims to educate and inform rather than sell, and types of content can include blogs, podcasts, infographics, videos, whitepapers, ebooks, and more.
- Social Media Marketing: The process of developing and promoting content on social media networks to expand your brand’s reach and digital presence. This can include organic (unpaid) posts, boosting existing posts with advertising budgets, or running targeted campaigns across multiple platforms.
- Digital Advertising: Promoting products or services through paid online channels such as Google Ads, Facebook Ads, LinkedIn Ads, and more.
- Email Marketing: Sending personalised emails to prospects and customers to nurture leads, build customer loyalty, and drive conversions.
- Web Design & Development: Developing a website that is modern, user-friendly, and optimised for conversions.
- Mobile Marketing: Developing campaigns specifically designed to engage users on mobile devices.
- Affiliate Marketing: Leveraging external affiliates or influencers to drive website traffic and conversions by rewarding them for each sale they generate.
Businesses don’t need to do everything – they can pick and choose the strategies that best fit their business objectives.
Our team at Filament can help you identify the right mix of digital marketing strategies for your tech business, so you can get maximum results with minimum effort. Let’s chat and see what we can create together!
What are integrated digital marketing services?
Integrated digital marketing services are a comprehensive suite of digital marketing services that are designed to work together in harmony. This means your online presence is meaningfully linked, and your strategies fit together nicely.
For instance, if you’re running an email digital marketing campaign, your web pages should be optimised to drive conversions. If you’re running a paid search campaign, your landing page should be tailored to the ad copy and target keywords. And if you’re driving traffic with SEO, your content should reflect those topics and keywords so that visitors can find exactly what they’re looking for.
Integrated digital marketing services, like those offered at Filament, give you the edge by creating a cohesive strategy that is built to convert. The advantage of choosing an integrated approach is that it gives you the ability to coordinate multiple digital channels efficiently, helping you achieve greater impact with minimal investment.
What kinds of services do digital marketing agencies offer?
Digital marketing agencies typically offer clients a wide range of services, including web design and development, search engine optimisation (SEO), content creation, copywriting, social media promotion, email marketing, digital advertising (e.g., Google Ads, Facebook Ads), remarketing campaigns, analytics & reporting tracking, affiliate marketing management, and more.
The exact services offered by a digital marketing company will depend on their specific areas of expertise, but the best digital marketing agency should generally be able to provide you with a comprehensive digital marketing plan that covers all the bases.
Do digital marketing services actually work?
Yes – digital marketing services can be incredibly effective for lead generation and conversion rate optimisation as long as you have a well-thought-out strategy in place. A successful digital marketing plan should include a mix of tactics that target each stage of the customer journey, from attracting potential customers to converting them into loyal brand advocates.
However, you should know that there isn’t a one-size-fits-all approach to digital marketing. Different strategies work better for different businesses and industries, so it’s important to find the right mix of tactics that will best meet your goals. If you’re unsure where to start or don’t have the resources in-house, working with a digital marketing agency can be a great way to get the help you need.
At Filament, our team of digital marketing experts can work with you to create a plan that’s tailored to your unique business needs, so you can get the most out of your digital marketing budget. Remember, 72% of marketing budgets typically go toward digital marketing efforts, so it’s important to take advantage of every opportunity to maximise your return on investment.
Who needs digital marketing services?
Realistically, any business that wants to get more leads and conversions should consider investing in digital marketing services. With 81% of consumers researching online before making a purchase, not having a strong digital presence can be incredibly costly. This applies regardless of the size of your business or the industry you operate in.
At Filament, we specialise in providing customised digital marketing solutions to B2B tech companies, so even the most complex industries still have access to the most effective digital marketing solutions. Our team of digital marketing specialists are deeply experienced in creating and executing successful digital campaigns that get real results. Contact us today to learn more about how we can help you achieve your goals!
What is an internet marketing service?
An internet marketing service is also known as a digital marketing service or online marketing service. Internet marketing is a broad term that encompasses all of the activities used to promote a business or product online with the end goal of driving conversions – whether that’s website visits, sales, or brand awareness.
Popular internet marketing tools include search engine optimization (SEO), content marketing, pay-per-click (PPC) advertising, social media management, email marketing services, and website design and development. Other tools include native advertising, influencer marketing, programmatic advertising, mobile advertising, and affiliate marketing.
An internet marketing service is a company that specialises in helping businesses create and execute effective digital marketing campaigns. A good internet marketing service should understand your business goals and be able to provide you with a comprehensive strategy for reaching those goals through online activities and digital marketing tactics.
The right internet marketing services provider can make all the difference when it comes to achieving maximum ROI from your campaigns.
What is outsourcing digital marketing?
Outsourcing digital marketing is the practice of hiring external professionals to handle your business’s online marketing activities. This typically involves working with a specialised digital marketing agency that can provide customised solutions tailored to your specific needs and goals.
By outsourcing digital marketing, businesses can benefit from having access to digital marketers who are experts in areas like SEO, content marketing, PPC advertising, social media management, and more instead of having to hire in-house staff. This allows businesses to get more value from their digital marketing budget while also reducing the time and cost associated with hiring and training new employees.
In 2022, 75% of large businesses reported outsourcing content marketing – a testament to the effectiveness of this approach. If you’re looking for a cost-effective and efficient way to manage your digital marketing, outsourcing is an excellent way to get the help you need.
At Filament, we specialise in providing customised digital marketing services to B2B tech companies and vendor channel programs. Our team of experienced digital marketers is about eliminating anything that stands between you and your ultimate goal of achieving the best possible results from your digital campaigns. Contact us today to learn more about how we can help!
Who uses outsourced marketing?
Outsourced marketing is beneficial for businesses of all sizes, from startups to large enterprises. Companies that are just getting started with digital marketing or don’t have the resources to hire in-house staff will find outsourcing an invaluable tool. It provides them access to experienced professionals who can help create and execute a successful strategy tailored to their specific needs.
Other businesses that benefit from outsourcing include those with limited internal marketing resources or organisations that want to supplement their in-house staff. For example, if you’re juggling multiple campaigns and need help managing them, outsourcing can be a great way to get the extra support you need to stay on top of deadlines and deliver results.
Finally, many businesses use outsourcing as a way to tap into the latest digital marketing trends and techniques. Outsourcing can be an effective way to stay ahead of the curve while also ensuring that your campaigns are being managed by experts who understand the changing landscape of online marketing. This is especially common in the technology sector, where marketing trends tend to move quickly.
All in all, outsourcing your digital marketing can be a great way to reduce costs and increase efficiency without sacrificing quality. With the right partner, you can start (or continue) your digital marketing journey the right way.
At Filament, tech is the high-level foundation of our work, enabling us to deliver exceptionally comprehensive digital marketing solutions that drive results. Get in touch with us today to see how we can help you unlock the full potential of your campaigns.
What is the best digital marketing services provider?
The best digital marketing services provider is one that can deliver comprehensive, customised solutions to meet your unique needs. Your chosen partner should have a deep understanding of the current digital landscape and be able to develop strategies for leveraging emerging trends and technologies for maximum ROI.
On top of that, you should choose a marketing team that specialises in your specific industry or vertical. This way, you can be sure that the team you’re working with has a solid understanding of your audience and knows how to target them most effectively. Otherwise, you might be wasting time and money on strategies that don’t resonate with your target market.
For instance, at Filament, we’re a fully integrated digital marketing agency specialising in B2B tech companies and vendor channel programs. We’ve designed our services to be specifically tailored for these industries, and we work closely with our clients to ensure that their campaigns are always spot-on.
To give you a push in the right direction, here are the factors you should consider when choosing a digital marketing services provider:
- Industry expertise: Does the agency have experience working with businesses in your industry?
- Integrated services: Is the team capable of delivering a range of digital marketing solutions, from website design and content creation to SEO and PPC?
- Strategic approach: Does the agency take a data-driven, results-oriented approach to developing strategies that will generate leads and conversions?
- Proven track record of success: Can the team provide evidence of successful digital marketing campaign work they’ve executed on behalf of previous clients?
- Technical competence: Does the agency have a deep understanding of modern tech and experience working with advanced digital tools?
- Ability to meet deadlines and deliver results: Can the agency guarantee that they will deliver on time and within budget? What about results? What’s the minimum output you can expect from them?
- Customised solutions for your specific needs: Will the team take the time to get to know your business and develop customised strategies to suit your goals?
- Flexible, scalable pricing structure: Can the agency provide a pricing structure that fits within your budget? Or, better yet, offer discounts or specials to help you save money?
We know that choosing the right provider can be a daunting task, but you don’t have to go it alone. If you’re a tech B2B company looking for a reliable digital marketing services provider, you know who to call. We’re here to bridge the gap between you and success once and for all.
How much do digital marketing services cost?
Digital marketing services come in a wide range of prices, depending on the scope and complexity of the project.
At Filament, we work with you to tailor our services to fit your budget and needs. We offer flexible plans that can scale up or down depending on the size of your project and its complexity. Get in touch with us to get an accurate cost estimate for the services you need.
Which digital marketing channels are right for my business?
The digital marketing channels you choose will depend on your specific business needs, the size of your budget, and your target audience. Generally speaking, a good place to start is by focusing on SEO (Search Engine Optimisation) and PPC (Pay-Per-Click). These two channels can help you generate more organic website traffic, increase visibility in search engine results pages, and drive more leads and conversions.
Other digital marketing channels to consider include content creation (blogs, videos, infographics, etc.), email campaigns, social media advertising, and remarketing. Depending on your goals and budget, you may want to choose a combination of these channels for maximum reach and return on investment.
For instance, you may focus on SEO and content creation to drive organic website traffic, use email campaigns to nurture leads, and run PPC ads for targeted lead acquisition. Alternatively, you can use social media advertising to build brand awareness and remarketing for conversion rate optimisation while relying on search engines for organic traffic.
With Filament as your digital marketing company, we use a combination of both organic and paid strategies to help our B2B tech clients break through the noise and increase their reach. By doing all the legwork for you, we make it easy to get the results you want and let you focus on what you do best — running your business. Let’s get the conversation started?
Are you ready to grow your business with the best digital marketing agency?
Are you looking for the best digital marketing Australia? You just found it. Filament is here to support you with your B2B marketing needs.