The digital marketing channels you choose will depend on your specific business needs, the size of your budget, and your target audience. Generally speaking, a good place to start is by focusing on SEO (Search Engine Optimisation) and PPC (Pay-Per-Click). These two channels can help you generate more organic website traffic, increase visibility in search engine results pages, and drive more leads and conversions.
Other digital marketing channels to consider include content creation (blogs, videos, infographics, etc.), email campaigns, social media advertising, and remarketing. Depending on your goals and budget, you may want to choose a combination of these channels for maximum reach and return on investment.
For instance, you may focus on SEO and content creation to drive organic website traffic, use email campaigns to nurture leads, and run PPC ads for targeted lead acquisition. Alternatively, you can use social media advertising to build brand awareness and remarketing for conversion rate optimisation while relying on search engines for organic traffic.
With Filament as your digital marketing company, we use a combination of both organic and paid strategies to help our B2B tech clients break through the noise and increase their reach. By doing all the legwork for you, we make it easy to get the results you want and let you focus on what you do best — running your business. Let’s get the conversation started?