Local SEO is the practice of optimising your website for searches related to a geographic region, such as a city or town. This form of SEO helps businesses connect with their local audiences and increase visibility in the local search results.
Local SEO involves creating content that’s relevant to the area you’re targeting – this includes adding location-specific keywords to your website, creating location pages, and optimising the content on these pages for local search. Additionally, it also involves claiming and verifying your business in local directories such as Google My Business to ensure you appear in local maps results.
For instance, if you’re a Sydney-based business, local SEO would involve optimising your website for searches related to Sydney and its surrounding areas, such as “Sydney SEO services”, “SEO Sydney agency”, “SEO Sydney”, “SEO agency in Sydney” or “local SEO agency Sydney.”
At Filament, we have experience helping businesses of all sizes with their local SEO strategies – from targeting keyword phrases specific to the location to leveraging local directories and citations. Get in touch with us to learn about how we can help your business succeed in local SEO!