Our Digital Marketing Case Studies
Explore the challenges our clients faced in the B2B technology and SaaS landscape – and how we helped solve them. Dive into our client success stories!
When Arbo3 aimed to launch their innovative air quality solutions at CES 2025, they turned to Filament. Launching new hardware products and a SaaS app, Filament developed a high-impact website to support the brand’s Go-to-Market on the world stage.
When Codeblue, FUJIFILM’s managed IT services subsidiary, aimed to launch their Microsoft Copilot Services, they turned to Filament. Together with Microsoft, Filament developed an AI Readiness Campaign targeting IT decision-makers in SMBs, successfully generating significant demand.
GMO GlobalSign partnered with Filament to support its channel Australia with a multi-channel Go-to-Market (GTM) campaign and content-led marketing approach that would effectively engage Managed Service Providers (MSPs), Value-Added Resellers (VARs), and System Integrators.
FUJIFILM CodeBlue partnered with Filament to expand its IT services footprint. This collaboration resulted in a compelling value proposition and a new website, driving significant growth and engagement across New Zealand. As a result, CodeBlue has boosted its market engagement and become a leader in managed IT services in New Zealand.
When Probax pivoted to focus on its award-winning SaaS innovation with Veeam and Wasabi for MSPs, they partnered with Filament for Go-to-Market strategy, positioning, UX design, and website development that aligned with its vision. The result was a high-impact and award-winning launch that reinforced its position as a leader in Veeam-powered data protection for MSPs.
When Honeywell sought to launch a partner marketing campaign with data protection leader Veeam to introduce its Disaster Recovery as a Service (DRaaS) solution to the Critical Infrastructure market, they engaged Filament to design and execute a content-led Go-to-Market (GTM) campaign.
Technology providers today operate in an extremely competitive and high-performing environment. To attract and retain new clients, an organization’s digital go-to-market, especially their website, need to be informative, compelling and outperform with design and performance.
The Information Management Group (TIMG) partnered with data protection leader Veeam to bring their Backup & Recovery solutions to market in Australia. To maximise impact, they collaborated with Filament to develop a content-led, multi-channel Go-to-Market (GTM) strategy that elevated awareness, engaged existing customers, and attracted new business opportunities.
Filament partnered with DC Two and Veeam to deliver a high-impact, content-led marketing campaign to reach and engage with Company Directors of specific industries. This case study explores how Filament helped position DC Two as a trusted advisor in data protection, engage key audiences, and expand their market presence in Western Australia.