Compelling new Arbo3 website to attract VC funding at CES 2025

Launching new hardware products and a SaaS app on the global stage of CES 2025 demanded nothing short of perfection for Arbo3, an innovative air quality solutions manufacturer. With need for a compelling online presence, Arbo3 turned to Filament for a high-impact website that elevates their brand on the world stage.

This case study delves into how Filament’s expertise in B2B technology marketing and international collaboration ensured Arbo3’s CES debut was a resounding success.

About Arbo3

Arbo3 is at the forefront of air purification technology, blending cutting-edge ozone generation and smart controls to deliver safe, rain-fresh air for homes, businesses, and vehicles. Their flagship product, System One, is a modular solution combining advanced ozone generators and companion sensors for unparalleled air quality precision.

Designed for diverse environments—from hospitals and schools to personal vehicles and retail spaces—System One offers continuous anti-pathogenic protection through innovative ozone technology. With smart, cloud-connected controls, Arbo3’s solutions redefine indoor air quality, ensuring safety and cleanliness.

Arbo3 is based in North America and Taiwan.

Industry: Technology
Type: Hardware Manufacturer & SaaS
Offering: Air purification products
Target Markets: B2B: Taxi & Rideshare, Hospitals, Large Retailers, Hotels
B2C: Households, Personal Vehicles
Vendor Channels: AWS

Filament Services Used:

The Challenge:

Delivering a high-impact website under a tight CES deadline

Arbo3 faced a monumental challenge: launching their brand-new System One product at CES 2025, held January 7-10 in Las Vegas. CES, as the world’s most influential technology showcase, required a professional and compelling website to support Arbo3’s debut on this global stage. The stakes were high, and time was short.

The website needed to communicate and display the sophistication and benefits of System One to a diverse audience of potential investors and partners. With a hard deadline for the CES launch, Arbo3 needed a digital marketing partner capable of designing and developing a high-impact website under significant time pressure.

To add complexity, Arbo3’s team was distributed across Taipei, San Francisco, and Toronto, requiring seamless collaboration across multiple time zones and cultural contexts.

The Engagement:

How Arbo3 approached us

Searching for a digital marketing agency with expertise in B2B technology and a proven track record with tech companies in Asia, Arbo3’s founders discovered Filament online. Impressed by Filament’s portfolio and reputation for delivering results in high-pressure situations, Arbo3 reached out.

From the initial consultation, it was clear that Filament understood the urgency and complexity of the project. Filament’s team quickly established a collaborative approach, coordinating with Arbo3’s team members across Taiwan, the US, and Canada. This global teamwork ensured that cultural nuances were respected and that the website resonated with an international audience.

Recognising the critical importance of the CES deadline, Filament prioritised rapid design iterations and clear communication to keep the project on track. The alignment between Filament’s agile methodology and Arbo3’s vision set the foundation for a successful partnership.

The Solution:

Designing a compelling website to showcase innovative products to both B2B and B2C audiences

Filament delivered a tailored solution that captured Arbo3’s value proposition for its innovative products and SaaS app, while communicating the benefits and features to global audiences.

Key elements of the project included:

Compelling Messaging and UX Design

Filament developed clear, persuasive messaging that highlighted the unique features and benefits of System One, paired with a user-centric website design to engage visitors.

Fast-Track Web Development

Leveraging its expertise in website development, Filament completed the project within the tight timeline, ensuring a seamless launch.

Search-Intent Led Optimisation

Comprehensive keyword research and SEO strategies were implemented to drive organic traffic and enhance visibility over time.

Global Collaboration

Filament effectively bridged time zones and cultural differences to deliver a solution tailored to Arbo3’s diverse audiences.

The Benefit:

Elevating Arbo3’s brand with a strategic and engaging digital presence

The new website positions Arbo3 as an industry leader, effectively communicating the revolutionary and advanced technology and versatility of System One.

By showcasing the product’s features through intuitive design and engaging content, the site captured the attention of key stakeholders, including potential buyers, partners, and the media.

Additionally, the optimised website lays the groundwork for sustained online visibility, driving organic traffic and strengthening Arbo3’s market position. This foundation also enables coming project phases for the website content to expand with planned content.

The Result:

A seamless launch at CES 2025 with outstanding outcomes sets the foundation for growth

The collaboration between Filament and Arbo3 culminated in a stunning website delivered on time for CES 2025. The site served as a pivotal tool in Arbo3’s successful launch, garnering positive feedback from attendees and securing valuable business opportunities.

Key outcomes included:

Increased brand awareness: Arbo3’s innovative technology and value proposition gains increased visibility among global audiences.
Enhanced stakeholder engagement: The website facilitates meaningful interactions with potential buyers and partners.
Future-ready digital presence: The scalable design and SEO foundation ensured long-term impact beyond CES.