DC Two Go-to-Market with a Veeam Partner Marketing Campaign
When DC Two wanted to take their data protection services and storage solutions to market with Veeam, they turned to Filament.
Filament partnered with DC Two and Veeam to deliver a high-impact, content-led marketing campaign to reach and engage with Company Directors of specific industries. This case study explores how Filament helped position DC Two as a trusted advisor in data protection, engage key audiences, and expand their market presence in Western Australia.
About DC Two
DC Two was a leading data centre and cloud services provider based in Western Australia. Specialising in tailored solutions for businesses with significant storage, backup, and compliance needs, DC Two delivered high-availability services to ensure operational resilience and regulatory adherence.
Through their partnership with Veeam, a global leader in data protection and disaster recovery, DC Two expanded its suite of offerings to include cutting-edge backup and disaster recovery solutions that address today’s most pressing data security challenges.
DC Two has since rebranded to Adisyn.
Industry: IT Infrastructure and Services
Type: Data Center and Cloud Services
Offering: Cloud Storage, Modular Data Centres, Data Protection, Cybersecurity, IT Services, Cloud Microservices
Target Market: SMBs to Large Enterprise in WA
Vendor Channels: Veeam, VMware, Cisco, Nvidia
Filament Services Used:
- Content Marketing
- B2B Creative
- Partner Marketing
- Website Design & Development
- HubSpot Services
The Challenge:
Building trust and driving growth
As the demand for robust data protection solutions grows, DC Two faced several challenges:
- Increasing awareness of their disaster recovery and backup solutions among key decision-makers.
- Establishing a distinct value proposition that highlights their partnership with Veeam.
- Personalising content to engage diverse audiences, including business leaders, MSPs, and compliance-heavy industries.
Additionally, new regulations such as the Privacy Act 1988 and Security Legislation Amendment (Critical Infrastructure Protection) Act 2022 highlighted the need for businesses to meet stringent data governance requirements, further amplifying the relevance of DC Two’s offerings.
The Engagement:
How DC Two approached us for this campaign
When DC Two wanted to take data protection services to market they turned to Veeam for support.
Veeam referred them to Filament due to our proven expertise to design and execute a multi-channel Go-to-Market campaign that would not only expand Veeam product sales but also position Veeam Partners as thought leaders in data protection.
After a collaborative discovery phase with the DC Two leadership team, Filament developed a strategic plan to:
- Refresh DC Two’s solutions pages to emphasise their Veeam partnership and unique capabilities.
- Craft engaging, personalised campaign content for targeted audiences in Western Australia.
- Create assets, such as white papers, that address the critical responsibilities of company directors regarding data governance and protection.
DC Two chose Filament because of their proven ability to deliver impactful campaigns in the IT and data protection sectors, aligning perfectly with DC Two’s goals.
The Solution:
A tailored content-led campaign that drives results
Filament designed and executed a content-led, multi-channel campaign with the following elements:
Compelling content
Created highly-effective resources including a white paper tailored for company directors, detailing their governance responsibilities and the importance of modern data protection strategies.
HubSpot marketing tools
We updated and expanded key solutions pages to highlight DC Two’s disaster recovery and backup services, ensuring messaging consistency and clarity around their partnership with Veeam.
Targeted campaigns deployed
Leveraged personalised messaging and region-specific strategies to engage audiences, including MSPs and compliance-heavy industries, driving new leads and reactivating dormant clients.
The Benefit:
Trusted advisers for company boards
The campaign established DC Two as a trusted advisor for company directors, equipping them with actionable insights on data protection governance. Filament’s work also:
- Enhanced DC Two’s credibility in compliance-heavy industries.
- Drove awareness and positioning for Veeam-powered solutions.
Created meaningful engagement opportunities with key decision-makers.
The Result:
Expanded reach and meaningful engagement with net new opportunities
The campaign positioned DC Two as a data protection leader and also laid the groundwork for future campaigns targeting MSPs and broader audiences.
The campaign outcomes included:
- A successful data protection Go-to-Market campaign deployed
- Increased awareness among Western Australia’s business leaders and Company Directors
- Net new leads generated from compliance-driven industries and
- Reactivated and engaged former clients.
Discover how Filament can transform your digital campaigns
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