How to Build a Buyer Persona: Get Laser-Focussed With Your Marketing Targeting
Knowing who your customer is and wrapping your whole brand and business around that customer’s needs and wants is incredibly powerful. We call this a buyer persona.
Knowing who your customer is and wrapping your whole brand and business around that customer’s needs and wants is incredibly powerful. We call this a buyer persona.
When it comes to marketing, what does “measurable impact” mean? Measuring the impact of a particular marketing activity starts with setting realistic expectations to achieve intended outcomes.
Before the global Covid-19 pandemic, the #1 priority for CEOs in 2020 was sustaining growth, according to Gartner research. The Most Popular Solutions to Tackling
Selling products and services in today’s world where relevant information is literally at everyone’s fingertips, requires a change in the way organisations approach the marketing and sales of their product offerings.
Your contact database is critical to your business as it’s an immensely valuable tool for your strategic marketing.
When it comes to growing a business by generating demand and increasing lead volumes, hope is not an effective strategy, nor a competitive advantage.
Improving how your business attracts leads organically usually means optimising your website so that it is increasingly visible to people on search engines like Google and Bing and attracts more net new prospects you can convert to leads.
While there has been a gradual shift and uptake to cloud, recent periods have shown that demand and opportunities for cloud solutions sales are increasing.
Country Managers responsible for the growth of regional or local operations of multinational enterprises and vendors face multiple challenges.
Do you use Google Analytics to analyse your website traffic? If so, you should make sure you’re familiar with the different web traffic sources that bring visitors to your website.