Microsoft Copilot Go-to-Market: Launch your AI Services with Filament

Artificial Intelligence (AI) has caused a major disruption in the IT industry, with end user companies racing to adopt and leverage its potential to gain a competitive advantage and acquire more loyal customers. This presents a lucrative opportunity for Managed Service Providers (MSPs) and System Integrators.

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When you partner with Filament, you get targeted Go-to-Market strategies designed specifically to help your IT services business stand out in a competitive AI marketplace, get cut-through and maximise returns. Discover how you can launch Microsoft Copilot AI services efficiently and effectively in alignment with your buyer’s journey and sales strategy.

Launching new AI-based services comes with challenges for MSPs

Launching new AI-based services, like Microsoft Copilot, presents unique challenges for MSPs navigating a rapidly evolving and highly competitive market. MSPs must not only differentiate their offerings but also ensure their clients are equipped and educated to integrate these advanced technologies effectively.

Here are the primary challenges and key strategies to help MSPs make a lasting impact with their AI services.

Challenge #1: Navigating market saturation

To stand out in a competitive market, you need an understanding of existing players, service gaps, and what the opportunities are.

Identify gaps

Evaluate where competitors fall short and tailor your offerings to address these gaps.

Differentiate your service

Emphasise your unique qualities, like superior service quality, affordability, or customised AI solutions that cater to specific client needs.

Challenge #2: Go-to-market with a distinct value proposition

Establishing what sets you apart is essential to succeed in a crowded market. Your value proposition should address customer pain points directly.

Offer solutions that matter

Develop personalised strategies that address clients’ pain points, using content like blogs, case studies, and testimonials.

Focus on client needs

Tailor your messaging to highlight exactly how your service provides unique benefits.

Challenge #3: Educating clients on the benefits of AI

Many clients may not fully understand how AI aligns with their business goals. MSPs must communicate the value and practical benefits of AI solutions.

Provide educational resources

Share resources on AI benefits and use cases that demonstrate value.

Align with client business goals

Connect AI’s potential to client objectives, helping them see the tangible impact.

Challenge #4: Addressing data quality and security concerns

AI depends on reliable data, making it crucial to ensure clients’ data is clean, relevant, and well-structured. Equally important is a focus on data privacy and security.

Support data management

Assist clients in organising and preparing data for effective AI deployment.

Prioritise privacy

Emphasise secure data handling and ensure data used in training is protected.

Challenge #5: Tackling ethical and bias concerns

AI introduces ethical considerations, such as data transparency and the risk of biased outputs. Communicating openly about these issues helps clients build trust with their own customers.

Promote transparency

Highlight the importance of clear, transparent data usage policies.

Minimise biases

Ensure training data is diverse and unbiased to maximise AI value and ethical reliability.

Challenge #6: Addressing data quality and security concerns

Deploying AI solutions like Copilot requires that clients have an established AI readiness, including the necessary technology, talent, and policies for effective AI adoption.

Assess infrastructure and skill

Confirm that clients have the right technology and talent to support AI.

Develop data policies

Help clients create secure data collection, organisation, and management practices that align with AI demands.

How Filament Guides Your Microsoft Copilot Service to Market

Our proven methodology and process is designed to streamline and maximise the impact of launching your Microsoft Copilot service.

How Filament Guides Your Microsoft Copilot Service to Market

We start with a comprehensive assessment to understand your business goals, client base, and unique value propositions. This phase includes analysing how your AI services will sit within your service catalogue, identifying your Ideal Client Profile (ICP) and their pain points, and evaluating the competitive landscape.

Based on our findings, we define a clear value proposition and differentiate your Copilot service. We focus on highlighting what sets your service apart, ensuring it appeals to your customers’ specific challenges and needs.

Our team develops a customised marketing plan that includes content, digital campaigns, and targeted messaging. This strategy is designed to reach the right audiences and align with your business goals, focusing on education and demand generation.

We create the materials you need to effectively launch your service, from case studies and customer testimonials to product demos and educational resources. These assets are crafted to demonstrate Copilot’s unique benefits and drive engagement.

Once the assets are in place, we implement the go-to-market strategy, leveraging multiple channels to promote your service. We track performance, optimise as needed, and ensure your messaging resonates in a competitive AI landscape.

Taking a new Microsoft Copilot service to market is just the beginning. To achieve sustained growth, ongoing marketing is essential for raising awareness, reaching new prospects, and converting leads over time. Filament supports your service post-launch with a continuous marketing approach, ensuring your brand remains visible and relevant in the evolving AI market. Through targeted campaigns, content updates, and outreach strategies, we keep your Copilot service in front of the right audiences, driving consistent engagement and results.

Driving demand for Microsoft Copilot: Filament’s successful GTM campaign for Fujifilm CodeBlue

When FUJIFILM Business Innovation’s managed IT services subsidiary, CodeBlue, set out to launch Microsoft Copilot to the SMB market, they partnered with Filament for a targeted, multi-channel marketing campaign.

Aimed at engaging IT decision-makers, this AI Readiness Campaign, co-funded by Microsoft, addressed the unique needs and concerns of SMBs beginning their AI journeys. Through a suite of tailored tools, including an AI Readiness Calculator, assessment reports, webinars, and in-person events, Filament helped CodeBlue build trust, generate demand, and convert leads.

Microsoft Copilot Go-to-Market Campaign Drives Significant Demand for MSP | Filament Digital

The campaign positioned CodeBlue NZ as a trusted AI advisor, generating hundreds of leads and positioning the company as a go-to provider for SMBs looking to adopt Microsoft Copilot. Our comprehensive strategy demonstrated how AI could align with business goals, moving SMBs from initial curiosity to readiness for AI integration.

Read the full case study to see how Filament can drive demand and results for your AI services.

VIEW CASE STUDY

Ready to take your Microsoft Copilot services to market?

Discover how Filament’s proven strategies can help you launch your AI services with confidence, generate demand, and drive measurable results.

Let’s collaborate to make your Microsoft Copilot launch a success.

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Ready to take your Microsoft Copilot services to market? | Filament Digital

Boost Your Service Catalogue with Microsoft Copilot Solutions

Copilot for Microsoft 365

Copilot for Microsoft 365 is your ultimate AI companion. It boosts your clients’ organisational efficiency by seamlessly integrating the power of large language models (LLMs) with Microsoft 365 applications.

With Copilot, your clients will experience a significant boost in productivity in their M365 environments. It seamlessly works across Microsoft 365 applications, allowing users to track discussions, create impactful customer communications, and analyse data expertly, all while staying within their familiar productivity environment.

The Copilot everyday AI companion kickstarts the creative process by providing initial drafts in Word, saving users hours of writing, sourcing, and editing time. It can also create breathtaking visuals.

What’s more, Copilot assists in creating beautiful presentations in PowerPoint and professional-looking data visualisations in Excel, all within seconds. For example, you can ask Copilot to provide sales forecasts based on your historical sales performance data saved in MS Excel.

Copilot also streamlines communications by summarising long email threads and drafting suggested replies in Outlook. Additionally, it automates repetitive tasks and accelerates app development with Power Platform.

Copilot enhances collaboration by facilitating communication, knowledge sharing, and workflow coordination across your client’s entire organisation.

Real-time tracking enables employees to easily track discussions and suggested action items within Microsoft Teams, ensuring everyone stays aligned and informed.

Copilot also generates conversation summaries, enabling efficient review and follow-up after meetings. With Copilot, your clients can focus on the insights that really matter, and all it takes is a simple text prompt.

Microsoft 365 Copilot prioritises security, compliance, and privacy to ensure that users’ data remains protected and confidential. It safeguards user data by storing it in a secure partition, ensuring that sensitive information remains protected and isolated from unauthorised access.

What’s more, Copilot ensures that users’ data is never used for training purposes, safeguarding their privacy and confidentiality. It seamlessly integrates with Microsoft 365’s comprehensive approach to security, compliance, and privacy, inheriting all configured policies and processes to ensure regulatory compliance.

Copilot for Service

Microsoft Copilot for Service transforms conventional customer service solutions by integrating contact center systems with Customer Relationship Management (CRM) platforms. leveraging tailored generative AI models, Copilot empowers agents and analyse customer behaviour and preferences to deliver more personalised experiences and improve customer satisfaction.

Copilot for Service can be deployed quickly since it doesn’t require a tedious installation process.

Copilot enables contact centre agents to automate redundant tasks and focus on the tasks that require their attention. With Copilot, contact centre managers can onboard agents more quickly while ensuring that they’re up and ready to assist customers with their queries.

Additionally, Copilot provides agents with all the information they need, saving them the hassle of searching knowledge bases manually or having to get back to their managers for information on nearly every call. Agents benefit from increased productivity with Copilot embedded in their daily tools, facilitating faster onboarding, case resolution, and task automation.

Copilot provides agents with AI-powered real-time responses, allowing them to provide better support for customers in make-or-break moments. It’s capable of pulling and analysing data from a wide range of CRM solutions and Microsoft apps like Teams and Outlook.

Additionally, Copilot actively listens to customer conversations and provides essential information agents need, leading to improved First Call Resolution (FCR) and Average Handling Time (AHT) rates. This also reflects positively on your clients’ CSAT scores.

Unlike other AI solutions, Copilot isn’t a one-size-fits-all AI solution. Contact centre managers and agents can customise Copilot to match their specific needs by prioritising certain data sources and configuring conversational behaviours.

Copilot eliminates data silos by gathering all relevant data in a single place. It connects to your clients’ CRM systems like Zendesk and Salesforce, knowledge bases, websites, and social media platforms, ensuring that no key piece of information is missed.

Building Your Own Copilots With Microsoft Copilot Studio | Filament Digital

Building Your Own Copilots With Microsoft Copilot Studio

Microsoft Copilot Studio enables you to create tailored AI assistants based on our client’s industry and use cases.

To build custom Copilot GPTs, log in to Copilot Studio and ground your Copilot in data to enable multi-turn chat using local files, SharePoint sites, public websites, or custom backends. For example, if the Copilot will be used for e-commerce customer support, you can pull product info from your website. You can also use data connectors to pull data from hundreds of other sources.

Next, focus on generative AI and dialog creation. Instruct the pre-trained large language models to prioritise topics and guide user interactions based on the client’s preferences. You can also tailor Copilot functionalities for specific roles and functions within your client’s organisation with custom topics and orchestration.

Ready to Launch Your Copilot Services?

At Filament, we work closely with your team to create customised digital marketing strategies that focus on your customers’ pain points and key value proposition and differentiators. Having worked with a wide range of tech vendors and MSPs, we know the ins and outs of deploying competitive Copilot AI solutions that drive business growth.

Our approach will increase demand, attract more customers but also maximise your return on investment.

Contact us today to learn more about how Filament can support the successful launch of your AI services!

Microsoft Copilot GTM Frequently Asked Questions

Microsoft Copilot is an amazing AI assistant that offers personalised assistance to users. It’s capable of recognising patterns, making predictions, and carrying out complex computations and repetitive tasks in a matter of seconds. It can also be used in image creation (formerly Bing Image Creator).

Additionally, it integrates with M365 apps like Word and Excel to enhance productivity and extract key insights and summaries.

Copilot for Microsoft 365 costs AU$44.90 per user per month or AU$538.80 per user per year in Australia at the time of publishing this. This includes Copilot integration with MS365 apps, AI-powered chat, and security and data privacy features. Refer to Microsoft Copilot Pricing page for up-to-date pricing details.

Copilot and ChatGPT are different.

ChatGPT can be described as an AI chatbot that’s designed to generate human-like dialogue and engage in conversations with users. ChatGPT outputs are based on its understanding of the conversation’s context and predicts the next word in a given sequence based on patterns it learned from human language.

Copilot, on the other hand, is a versatile AI assistant that’s designed to automate repetitive tasks, generate valuable business insights and forecasts, and maximize efficiency. It combines large language models (LLMs) with your data in the Microsoft Graph (including your calendar, emails, chats, documents, meetings, and more) and the Microsoft 365 apps to boost productivity and enhance team collaboration.

Yes, there’s a free version of Copilot. However, it can be limited in terms of speed and accuracy. Not to mention, it’s primarily intended for individual users.’

The paid version of Copilot provides priority access to GPT4 and GPT4 Turbo (the next-generation AI) during peak times. It also integrates with Microsoft 365 products like MS Teams and Word to improve your team’s productivity and collaboration.

No, Microsoft doesn’t own OpenAI. Microsoft invested $1 billion in OpenAI in 2019, and $10 billion in 2023, meaning that Microsoft is entitled to share of profit distributions. However, Microsoft doesn’t hold any stakes in OpenAI, the company that offers advanced AI technologies.