Nick Horton

Nick Horton is co-founder and Commercial Director of Filament, a Go-To-Market (GTM) enablement firm based in North Sydney, Australia, which he co-founded with Jeremy Balius.

Nick heads Filament’s GTM consultancy practice, an increasingly distinctive part of the firm’s offering. He has led go-to-market engagements for organisations including Tyro Payments, JagCon and FujiFilm Business Innovation, helping each define a sharp ideal customer profile, articulate a compelling value proposition, and build commercially grounded plans that align messaging and execution across the buyer journey.

Beneath this GTM layer, Nick oversees delivery of the programmes that bring these strategies to life – content marketing, demand generation, SEO, website development and digital advertising – for B2B technology clients such as Telestar, KUBE 365 and Macquarie Cloud Services. Since co-founding Filament in 2022, he has built partner go-to-market and enablement campaigns for major technology vendors including AWS, VMware, Palo Alto Networks, Delinea and Veeam, and his content work earned a Best Content Marketing Campaign award at the 2022 SEMrush Awards.

Nick’s career spans more than three decades in marketing, sales and general management across the technology and telecommunications sectors. Before Filament he was Commercial Director at Volt Lab and Director of Sales at Intuit Australia, where he led a team of over 70 to consistent revenue and subscriber growth. As VP of Marketing at Norwood Systems he launched the World Phone app on iOS and Android, scaling it to more than 5.5 million users. Earlier, he held senior international leadership roles at BlackBerry – including Managing Director for the Middle East, North Africa and Turkey, and Managing Director for Indochina – alongside commercial and product roles at Orange, O2, Telecom New Zealand and the Bank of New Zealand across the UK, Middle East, Asia and Australasia.

Known for pairing commercial acumen with creative, data-driven thinking, Nick is recognised for his strategic vision, change-management expertise and talent for building high-performing teams. He works iteratively and collaboratively, with a particular gift for simplifying complex propositions into clear go-to-market strategy. Clients value his diplomatic stakeholder management, his ability to translate commercial strategy into actionable plans that move both sales and marketing, and his focus on measurable, profitable growth.

Nick holds a Bachelor of Commerce and Administration, majoring in Marketing, from Victoria University of Wellington, New Zealand, and is based in Sydney, Australia.