Transform Your Contact Database Without the Hassle
Your contact database is critical to your business as it’s an immensely valuable tool for your strategic marketing.
Jeremy Balius is the Managing Director and co-founder of Filament, a digital agency specialising in sparking growth for B2B tech companies and vendor channel programs.
Over the last 17 years, Jeremy has worked with diverse companies to build and expand marketing frameworks, deploy demand gen and lead gen programs, enter new markets, unlock support from tech vendors, and increase market share.
Tech companies and vendor channel programs I’ve supported include VMware, Microsoft, Dell, Cisco, HPE, AWS, Google, IBM, NetApp, Veeam, Tata, Zerto, Dropbox, Nutanix, Symantec and Splunk.
This has meant Jeremy is experienced in working with a variety of B2B tech company and channel partner types, including:
Prior to leading agencies Jeremy was primarily leading marketing and communications programs in the finance and investment sector.
Jeremy’s key career highlights include:
Your contact database is critical to your business as it’s an immensely valuable tool for your strategic marketing.
When it comes to growing a business by generating demand and increasing lead volumes, hope is not an effective strategy, nor a competitive advantage.
Improving how your business attracts leads organically usually means optimising your website so that it is increasingly visible to people on search engines like Google and Bing and attracts more net new prospects you can convert to leads.
While there has been a gradual shift and uptake to cloud, recent periods have shown that demand and opportunities for cloud solutions sales are increasing.
Country Managers responsible for the growth of regional or local operations of multinational enterprises and vendors face multiple challenges.
Do you use Google Analytics to analyse your website traffic? If so, you should make sure you’re familiar with the different web traffic sources that bring visitors to your website.
HubSpot is a powerful cloud-based marketing, sales, and customer service platform that companies use to accelerate their growth. But to get the most out of your investment in HubSpot, you need to ensure that you are leveraging this powerful tool fully.
Business leaders are presented with a lot of metrics and understanding marketing ROI is a real challenge. There is an endless amount of detail and data that can accessed, from website visits, conversion rates, generated leads per channel, engagement on social media platforms, blog post shares, email click-through rates and the list goes on and on.
