Jeremy Balius is the Managing Director and co-founder of Filament, a digital agency specialising in sparking growth for B2B tech companies and vendor channel programs.
Over the last 17 years, Jeremy has worked with diverse companies to build and expand marketing frameworks, deploy demand gen and lead gen programs, enter new markets, unlock support from tech vendors, and increase market share.
Tech companies and vendor channel programs I’ve supported include VMware, Microsoft, Dell, Cisco, HPE, AWS, Google, IBM, NetApp, Veeam, Tata, Zerto, Dropbox, Nutanix, Symantec and Splunk.
This has meant Jeremy is experienced in working with a variety of B2B tech company and channel partner types, including:
Prior to leading agencies Jeremy was primarily leading marketing and communications programs in the finance and investment sector.
Jeremy’s key career highlights include:
Leads are the lifeblood of any business growth strategy. B2B lead generation strategies are developed and tactics deployed to generate demand and acquire new leads to convert to customers.
But, where do leads come from?
Sales Qualified Leads take on unique meanings for different organisations, as well as within organisations across different teams. That’s why it’s important to get internal alignment on what Sales Qualified Leads are.
Attracting, qualifying and converting leads is essential to driving business growth, but understanding the difference between MQLs vs SQLs is commonly not well defined.
Finding or being found by potential prospects who can be qualified as leads that your team can nurture is an important aspect of efficient marketing and sales strategies. Analysing your strategies in place is crucial to prevent high ad spending with low conversions.
A cold call is a vital lead generation tactic in the tech and ICT industry.
Knowing who your customer is and wrapping your whole brand and business around that customer’s needs and wants is incredibly powerful. We call this a buyer persona.
When it comes to marketing, what does “measurable impact” mean? Measuring the impact of a particular marketing activity starts with setting realistic expectations to achieve intended outcomes.
Before the global Covid-19 pandemic, the #1 priority for CEOs in 2020 was sustaining growth, according to Gartner research. The Most Popular Solutions to Tackling
Selling products and services in today’s world where relevant information is literally at everyone’s fingertips, requires a change in the way organisations approach the marketing and sales of their product offerings.
