What is a B2B content marketing agency?

A B2B content marketing agency is one that specialises in creating content that’s tailored to the needs of B2B buyers. While B2C content is often geared towards providing value and engaging prospects, B2B content is about generating qualified leads and driving sales. The right B2B content marketing agency will be able to help you define your goals, create a plan to achieve them, and produce the necessary assets to get there – all with an eye for maximising ROI through tracking and optimization. A digital marketing agency team like Filament uses its knowledge and experience to offer clients comprehensive digital marketing solutions that help them achieve their business goals, packaging them in the form of digital marketing services.

What is meant by content in marketing?

Content in marketing is when businesses create and distribute content to attract, engage, and convert prospects into customers. This can include webpages, blog posts, videos, infographics, white papers, ebooks, podcasts, and more – the possibilities are endless! Content marketing should also fit into other digital marketing tactics, such as SEO and email marketing, to maximise visibility and lead generation. At its core, content should be a win-win situation, providing value to your prospects while driving results.

What do you do in content marketing?

Generally, content marketing includes the following activities: • Defining your target audience and goals • Creating content marketing plans, strategies, and campaigns • Writing content that speaks to your prospects’ pain points and addresses their needs • Optimising content for search engine visibility (SEO) • Promoting content through social media, email, webinars, and other channels • Measuring performance with analytics tools and data-driven insights • Refining content to maximise ROI Through these activities, content marketing can help your business generate leads, sales, and brand awareness by showcasing your expertise and knowledge, positioning you as an authority in your industry, and keeping your business top of mind. At Filament, that’s precisely what we do as a content marketing agency for B2B tech companies and vendor channel programs – putting them in the best possible position to stand out from the competition and hit their growth goals. Integrated digital marketing services, like those offered at Filament, give you the edge by creating a cohesive strategy that is built to convert. The advantage of choosing an integrated approach is that it gives you the ability to coordinate multiple digital channels efficiently, helping you achieve greater impact with minimal investment.

What does a content strategy do?

A content strategy transforms business objectives and goals into an actionable plan that uses content as the main means of achieving those goals. Simply, it helps businesses establish what kind of content they should produce, how they should deliver it, and who they should target with it. It also includes a plan for ongoing optimisation to ensure that the content is delivering results and meeting the company’s goals. With the right content strategy in place, businesses can ensure that their content is strategically distributed, monitored and reported on, optimised for success, and shows a positive return on investment. Otherwise, content can be created and distributed without any purpose or direction – leading to a huge waste of time, resources, and potential revenue.

What is an example of content marketing?

An example of content marketing is creating a blog post or video that speaks to your target audience’s pain points and interests. This can be done in a variety of ways, such as interviews with industry experts, storytelling around customer success stories, or offering personalised advice and recommendations. For instance, if you’re a SaaS company offering a customer service platform, you could write a blog post about how customer service platforms solve common customer service pain points such as long wait times, hard-to-use interfaces, and lack of personalisation. You could also create a video tutorial on how to maximise the features of your platform to get the most out of it. The goal here is to provide value to prospects while positioning your business as an authority in your industry – all through engaging content. This is the power of content marketing!

Why is content marketing important for SaaS?

Content marketing is an essential part of any SaaS business’ growth strategy. That’s because it enables you to speak directly to your target audience in a way that resonates with them – helping to shape their opinions about your business and its offerings and driving conversions along the way. Additionally, when done right, content marketing efforts are targeted to the right prospects, which means your sales funnel pipeline will always be filled with qualified leads. Apart from building brand authority and gaining qualified leads, content marketing is also an effective way to engage your current customers and expand their usage of your product. Through continual communication and helpful content, you can build relationships with them that will last for years. All in all, content marketing brings in a high ROI minus the high cost – making it a no-brainer for any SaaS business looking to grow and thrive.

What are the best content writing services?

The answer to this question depends on your business needs and goals. There isn’t a “best” for everyone – but there’s a “best” for your business. At Filament, we’re the best when it comes to B2B tech content writing services. Our experienced writers understand the nuances of tech markets and have a knack for producing compelling copy that speaks directly to your target audience. Plus, our strategy-first approach ensures that all content created is optimised for success and aligned with your business’s goals. That was even verified through Semrush’s Best Content Marketing Campaign in the Semrush Search Awards in 2022 in Sydney, Australia, that we won! If you’re looking for an experienced content writing partner that will maximise your ROI, Filament is the ideal choice. Get in touch with us today to see how we can help you reach success through content marketing.

How much should I pay for content marketing?

As with many services, the cost varies based on the scope and complexity of your needs. Accordingly, the range can be quite broad, extending between $3,500-$50,000+ per month, depending on the number of pieces produced and the level of support needed. Ultimately, when it comes to pricing for content marketing services, you get what you pay for. Investing in quality content from an experienced marketing agency will always yield superior results than opting for lower-quality, generic content from a less-experienced writer. When comparing content marketing agencies, make sure to ask for examples of their past work. At Filament, we offer a range of pricing options so you can get the exact services that are right for your business and stay within your budget. You can always contact us to get a quote tailored to your specific needs.

B2B Tech Marketing Talks Podcast Guest Application

Welcome to B2B Tech Marketing Talks podcast, a series tailored specifically for leaders and forward-thinkers working in the B2B technology industry.

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Whether you’re a veteran podcaster or a first-timer, we’ll have a great conversation about the topic you are submitting. We keep the interviews casual while delivering high-impact content to our audience.

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This could include effective partner marketing tactics, Go-to-Market strategies for B2B tech companies, best practices for channel marketing or Marketing Development Funds (MDF) and so much more.

Check out previous B2B Tech Marketing Talks podcast episodes to get a feel for relevant topics.

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